Discussing Product Led Growth And The Future Of SMS Marketing | Brian Malkerson, Attentive Product Led Revenue podcast

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Discussing Product Led Growth and the Future of SMS Marketing | Brian Malkerson, Attentive

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Each business owner's goal is to attract as many new customers as possible using every channel available. So, perhaps you’re wondering how SMS can fit into the mix for your product?

In this episode, host Breezy Beaumont connects with Brian Malkerson, the Chief Revenue Officer at Attentive, an SMS marketing platform. During the episode, Brian and Breezy discuss the past, present, and future of SMS marketing.

According to Brian, more and more companies will use SMS in the future. "I'm guessing there's probably 40% or 50% of e-commerce retail brands that are doing SMS marketing today. There's no reason it shouldn't be 90%, 100% in the next couple of years."

Brian and Breezy also touch upon the importance of company culture and agree that a strong relationship between customer success and sales teams drives success.

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