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How to Lay the Foundation for Successful Marketing: Two Crucial Steps You Can't Skip
Manage episode 436413271 series 2900692
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When you’re ready to make your mark in marketing, skipping the basics is a big mistake. Get the foundation right, and everything else falls into place.
I’m Victoria Rayburn, and in this episode I break down two crucial steps that will set you up for marketing success. These foundational elements aren’t just nice-to-haves; they’re must-dos for any successful marketing strategy.
I can’t wait to show you why these steps are so important and how to put them into action. Tune in now!
Specifically, this episode highlights the following themes:
- The importance of clear, customer-focused messaging.
- How to build a strategic, lead-generating website.
- Tips for optimizing your site for search engines.
Other Mentioned Links & Resources
Episode 106: How to Optimize Your Website for Search Engines
https://treefrogmarketing.com/how-optimize-your-website-search-engines/
Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Get a Free PDF Guide: 8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers:
https://treefrogmarketing.com/8-things-every-small-business-website-should-include
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
章
1. Introduction (00:00:00)
2. Know your ideal clients and create specific messaging (00:05:43)
3. Essential elements for small business website success (00:10:08)
4. Essential: Craft clear message and strategic website (00:13:14)
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