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High Priority

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High Priority

Alexis Dionne, Chelsea

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Cannabis has a tough history, and we’re here to ask the tough questions about this emerging industry. Join co-hosts Alexis and Chelsea, two PR professionals and women of color in the cannabis space, for in-depth conversations with industry experts about the past, present and future of cannabis. High Priority is a production of MATTIO Communications. New episodes drop biweekly on Tuesdays.
 
Priority: a weekly service at the Mississippi State Baptist Student Union, helping students to know God and make him known. Tuesdays at 6:15 on the campus of Mississippi State University. Join us as we live life together, continually growing in our relationship with God. Hear speakers from across the country give insight into various aspects of the Christian walk.
 
We have a deep belief in people and promote ideas of human flourishing. Top Priority is a collection of interactive, learning-oriented conversations on how the Stand Together Community engages with and advocates for solutions through the lens of our Community Vision: We transform society by breaking the internal and external barriers that prevent people from realizing their potential, enabling all people to improve their lives and find fulfillment by helping others do the same. The Stand Tog ...
 
The highs, lows and in-betweens of policing in America. Host Deputy Hook'em; a Southern California law enforcement officer, social media influencer and rap artist known as Forensic, discusses the world of Law Enforcement from a "boots on the ground" perspective. In a country where the police have had their seat at the table removed, Deputy Hook'em and guests give a voice back to the Thin Blue Line.
 
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With the U.S. cannabis industry inching closer to federal legalization each year, more companies than ever are entering the fold. Considering the steady influx of new businesses in this increasingly saturated market, how can new and established cannabis brands ensure that their name and intellectual property are protected from competitors and copyc…
 
Is there a brand you can’t get enough of? You watch their every story on Instagram, open any email they send with excitement to see what’s new, and quickly add any new product to your cart before deciding whether you really need it or not. Is this sounding familiar? Well, my friend, it sounds like you’ve found yourself a bingeable brand, and in thi…
 
In this episode of Priority Status, Account Director Audrey Neidenbach, chats with Matt Gaghen, CEO and May Lilley CMO of Under Canvas, an upscale outdoor hospitality company with locations near America’s most iconic national parks and monuments. With sustainability continuing to be at the forefront of the travel industry, the conversation is cente…
 
While the cannabis industry continues to grow and evolve, the impact of the War on Drugs lingers on. Thousands of people remain incarcerated for nonviolent cannabis-related offenses with little to no legal support. Furthermore, those who are able to secure their release often struggle to gain employment or find other necessary resources upon their …
 
We’re no strangers to the topic and conversation of diversity and inclusion. But, oftentimes the conversation just hovers around the surface discussing marketing strategies that lack an intentional connection with vendors and clients of color. Are you interested in going beyond the surface with your small business and establishing deeply rooted, ge…
 
Are you a photographer wanting to improve your SEO? Have you heard that you need to identify strategic keywords, but you either have (1) no idea what that means or (2) aren’t sure how to identify keywords for your website or what to do with them? If so, this episode of Priority Pursuit is for you, my friend! Because, today, we’re discussing how to …
 
054. Do you have too much on your plate? Can you simply not get everything done? Or, would you like to just work less? If you answered “yes” to any of these questions, my friend, chances are, it’s time to outsource something in your business. Now, I know what you’re going to say. “Outsourcing isn’t an option for me. Nobody can do __ like I can.” Ho…
 
Washington, D.C. is home to many of the nation's most prominent lawmakers and policy discussions about the federal legalization of cannabis. However, the nation's capital is not often thought of as a hub for cannabis innovation and business. Fortunately, there are advocates, entrepreneurs and policymakers working tirelessly to reshape the way in wh…
 
053. At one point, you probably hoped and dreamed for the creative career—whether it be part time or full time—you have now. You probably had thoughts like, “Once I can do what I love every day, I’ll be happy, fulfilled, and motivated to work and create every day.” Then, before you knew it, you had what you thought you wanted, but a busy schedule, …
 
Do you need new branding photos? Whether it’s simply time for updated photos or you’ve never had photos taken for your business, don’t stress. Because, today, you’re going to find out how to prepare for your branding photoshoot! Erica and Jon Hayes are a husband and wife branding photography team. From working with clients like the Chicago White So…
 
Over the past two years, social equity programs have become noticeably commonplace in all sectors of the cannabis industry. While committing time, capital and resources to addressing the lasting consequences of the War on Drugs is a necessary first step, the onus is now on industry stakeholders to tangibly deliver on their promises. In this episode…
 
051. YES, friend. You did read the title of this episode correctly; a “20-hour work week” is not a typo. If you’re trying to find a semblance of work-life balance (which we don’t believe exists perfectly as a reminder), get your time back, and stop burning the candle at both ends, then you don’t want to miss this episode of Priority Pursuit. Laura …
 
I can hardly believe it, but this is the 50th episode of Priority Pursuit! Kelsey (my podcast editor), Maile (who writes many of the blog posts and show notes), and I have been creating episodes for a full year, and I’ve loved getting to hang out with each and every one of you on a weekly basis. That said, while we’re now a year into Priority Pursu…
 
Legacy operators defined cannabis culture throughout the decades-long War on Drugs. Now, these businesses have a unique opportunity to proudly own their history and grow their brands in plain sight as more states create a pathway for legacy businesses to participate in the regulated space. In this episode, we speak to Vladimir Bautista, the co-foun…
 
049. Perhaps you’ve seen my posts on social media, but we’re moving to Indianapolis! After six wonderful years in Lafayette, Indiana and of being a Lafayette, Indiana wedding photographer, we’ve decided to move an hour south to Indiana’s capital, where we’ll live just outside of downtown Indy. While we’re excited for this move, as a business owner,…
 
048. Are you utilizing Pinterest for your small business? Heck. Did you even know Pinterest could help potential customers find your products, services, and content? Well, in this episode of Priority Pursuit, Chelsea de Araujo of Chelsea Joy Creative is breaking down exactly how to use Pinterest to attract and serve prospective customers and how to…
 
In a constantly evolving industry like cannabis, it can be especially difficult for aspiring entrepreneurs to find the appropriate educational resources to start their own companies. For business owners of color, this becomes yet another barrier to entry in a sector where success often hinges on capital and industry connections. In this episode, we…
 
In this episode of Priority Status, Account Director of Consumer, Monica Powers, chats with Bridget Connelly, the co-founder, and CEO of the country's only female-founded, owned and operated hard kombucha brand. Based in Chicago, Luna Bay Booch is taking a heavily dominated male industry by storm. The brand was born out of a desire to change the st…
 
47. Whether you're a wedding photographer or another kind of creative entrepreneur, there are likely countless ways you can better serve your customers AND increase profits through upselling. And, in this episode of Priority Pursuit, KISS Books Founder and CEO Shaun Austin Gordon breaks down the sales strategy he teaches photographers to help them …
 
046. Are you looking for a community of other creative entrepreneurs who you can build relationships with? Have you gotten tired of being your own sounding board and could really use the advice and feedback of others? If so, then this episode of Priority Pursuit is for you! Courtney Cannon and her husband Robert, make up the husband-wife wedding an…
 
While the regulated cannabis industry continues to flourish with record rates of year-over-year growth, Black ownership and representation have actually dwindled across the country. Cannabis for Black Lives (CfBL), born out of Cannaclusive, aims to eliminate the specific barriers still keeping BIPOC business owners from actively participating in th…
 
045. In this episode of Priority Pursuit, we’re discussing something that scares arguably most creative entrepreneurs: raising your prices. When you love what you do and you want to serve your customers well, it can be easy to charge less than you, your team (if you have one), and your business need and even deserve. But, here’s the thing. As a sma…
 
044. Have you ever wondered exactly how to determine your prices as a creative entrepreneur? Do you know if you’re charging the appropriate amount for your services and/or products? If you have pricing questions, this episode of Priority Pursuit is for you! Chris Deckard of Velvet Lotus Photography is a Lafayette, Indiana photographer who photograp…
 
The fragmented nature of cannabis legalization has made it especially challenging for industry advocates to pass comprehensive social equity-focused policies across the U.S. –but Tahir Johnson is in a unique position to enact change on both federal and local levels. In this episode, we speak to the Director of Social Equity and Inclusion at U.S. Ca…
 
043. As a small business owner, you’re likely already well aware of the importance of posting to and utilizing Facebook, Instagram, and various other social media platforms. However, I have a question for you. Are you utilizing your Google Business Profile (formerly called “Google My Business”)? If you’re like most small business owners, you probab…
 
042. If you’ve been listening to (or reading) Priority Pursuit for nearly any time at all, you know that there are a lot of things you can do to improve your SEO. However, one of the most effective ways to improve your Google rankings is to get backlinks to your website. If you have no idea what a backlink is, don’t worry. In this episode of Priori…
 
Since passing in March 2021, New York’s Marijuana Regulation and Taxation Act (MRTA) has been recognized as one of the most progressive pieces of cannabis legislation in the country. While the bill prioritizes key social equity initiatives –including accessible licensing for communities impacted by cannabis enforcement, a community reinvestment fun…
 
041. This may or may not be true for you, but I think it’s safe to say that while nearly all creative entrepreneurs prioritize and see value in social media, many creative entrepreneurs fail to prioritize their websites and even neglect them altogether. However, here’s the thing. Your website is your most powerful marketing tool! When built strateg…
 
40. Do you want to make more money with your small business? To be fair, what small business owner doesn’t?! While you might assume that you need to add an entirely new product or service to increase your revenue, there are a lot of ways you can make more money practically doing what you’re already doing. You simply need to make a few changes to yo…
 
Cannabis has become one of the most coveted lifestyle products in recent years, but many consumers still face obstacles finding 420-friendly lodging while on vacation. Monique Jackson-Fitzgerald and her husband, Rick, set out to introduce an inclusive solution through InnDica, a platform where cannabis enthusiasts can book carefully curated destina…
 
39. Welcome to the first episode of “The Priority Pursuit Podcast”—a podcast dedicated to helping creative entrepreneurs define, maintain, and pursue both their personal and business priorities! As a recovering workaholic, I’ve learned the hard way what loving your job too much can do to your personal life. While I don’t believe work-life balance e…
 
ELIO Well, here we are… at the end of another year. Despite a concerted effort to try and rush towards a return to some form of pre-pandemic life, the impact of this global catastrophe will ripple for years to come. In one way, shape, or form - all our lives have been changed. Now, many of us are looking ahead and thinking of what’s to come in 2022…
 
38. Have you ever wondered how to become an “award-winning” business owner? I mean, you work hard. You produce great work. However, while you regularly see industry peers receiving awards, nobody is knocking on your door to give you a trophy. What gives? Thankfully, in this episode of Priority Pursuit, award-winning and published wedding photograph…
 
While there are now numerous points of entry within the cannabis space, many of these opportunities are not always accessible to professionals of color. Industry veteran Amber Senter recognized these disparities early on and has spent the past six years tackling these barriers to entry throughout the supply chain. Through her ventures –including Su…
 
37. The holidays are here, friends! And, as wonderful as this time of year is, it can be a lot for small business owners and often hard to enjoy because there’s just so much on our plates. With this in mind, in this week’s episode of “Priority Pursuit,” we’re discussing five ways you can better prepare your business, mind, and heart for a little ti…
 
The book Profit First by Mike Michalowicz has been revolutionizing the way small business owners manage their finances. In this episode, Daren speaks with bookkeeper Graham Utz about church financial management and how Profit First can be applied to the way churches manage their finances.
 
This week on Episode 535 of Priority One: Content deals continue at ViacomCBS, so you’ll see what IP Bob can guarantee to be on TV. A touching farewell to Tilly, with the character’s far future plans on the tip of Mary Wiseman’s tongue. In gaming news, some fresh and refreshed games to add to your Trek catalog, and Mudd is back with a fresh Intel i…
 
36. Small business owner friends, just like you do your best to serve your customers well and meet their needs, Google does the same for its users. As the world’s leading search engine, Google’s goal is to to help its users find the information they’re looking for as quickly, directly, and as easily as possible. As a result, Google is constantly ma…
 
In newly legal cannabis markets, the knee-jerk reaction for aspiring business owners is to either open a dispensary or launch their own product. But what if you don’t want to go through the grueling (and expensive) licensing process? In this episode, we speak to Sumera Galvez and Rocio Mata, co-owners of Dr. LungZzz, one of the most beloved smoke s…
 
This week on Episode 534 of Priority One: Kurtzman talks crossovers and Nichelle Nichols dances the night away; in gaming, two new starships are available to add to your Star Trek Online collection! TREK IT OUT Edited by Thomas Reynolds Kurtzman's Crossover Qualifications By Rosco McQueen Considering the amount of new Star Trek series either on scr…
 
35. In this week’s episode of Priority Pursuit, we’re changing things up a bit. And, to be honest, I’m sharing something on the show that I never planned to share—my testimony (AKA how and why I believe in God). Now, this isn’t necessarily a Christian podcast, but I am a Christian, and over the last few months, I’ve been talking to many creative en…
 
In the latest episode of Priority Status, Senior Vice President Tanya Scalisi sits down with Gordy Megroz, Author of National Geographic's forthcoming travel book, 100 Slopes of a Lifetime. During their conversation, Tanya and Gordy dive deep into how his love of skiing and journalism led him to becoming a member of the Outside magazine editorial t…
 
This week on Episode 533 of Priority One: ViacomCBS tries to make amends to the world; First Contact celebrates 25 years; Badgey finally makes it into Star Trek Online; and we continue our S4 review of Star Trek: Discovery! TREK IT OUT Edited by Thomas Reynolds How World War III Really Starts By Elio Lleo Before we left you for our Thanksgiving bre…
 
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