012. How to Create Systems within Your Creative Business (AKA My Workflow as a Wedding Photographer)

Priority Pursuit

012. Do you have set systems in your business? Or, are you flying by the seat of your pants and simply spending day after day trying to get as much done as you can and going to bed stressed because you “didn’t get enough done”?

As creative entrepreneurs, we make our own schedules, which is a beautiful thing. But, if we aren’t careful, our days can turn into nothing more than putting out fires or getting distracted by whatever we’re excited about at the moment.

In order to serve your clients well and prioritize the things that actually move the needle in your business, you need to have systems in place to make sure that what’s most important is getting done as efficiently as possible.

So, in this episode of Priority Pursuit, I want to share what my post-wedding process or system looks like with you in hopes of inspiring you to create concrete systems in your own business.

Now, if you aren’t a photographer, please don’t tune this out. While I’m using a photography example, chances are, a system can be created around every facet of your business. You just need to break it down.

What is a system?

Within your business, a system is simply an organized way of completing what’s usually a large task, and systems are most effective when there are deadlines or time scheduled specifically for the task.

Victoria’s Post Wedding Workflow

• Saturday
• • Shoot wedding
• Sunday
• • Edit previews for social media
• Monday
• • Cull photos using Photo Mechanic
  • Select photos for blog using Photo Mechanic
  • Begin editing blog photos
• Tuesday
• • Finish editing blog photos
  • Use BlogStomp to optimize photos for blog
  • Share images with Emma (my VA) so she care create the clients’ album and blog post
• Wednesday
• • Write the couple’s blog post
  • Begin preparing content for social media posts
  • Emma creates album