RevUp Maine: Making the most of the Maine brand

Portland Press Herald Audio

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Many Maine-based companies have footprints beyond the state border, even when “the Maine brand” is a big part of their corporate identities. How do these companies keep their cultural or physical roots in the state, especially if they’re adding locations outside of it? What tools and strategies are they using to elevate their brand and leverage their Maine ties? Join our panel conversation to start thinking of affinities that go beyond traditional markets.

Business Editor Will Hall sat down with Scott MacLeod from The VIA Agency, Jenny Kordick from Maine Outdoor Brands and Colleen Croteau from Maine Beer Company to discuss their strategies on Thursday, April 20 for a panel discussion at University of New England’s Innovation Hall on Stevens Avenue in Portland.

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