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How a Sunny Gault Grew Her Podcast by Starting a Podcast Network
Manage episode 340607002 series 2965005
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In this episode, we chat with Sunny Gault, CEO of New Mommy Media and Independent Podcast Network, to learn the benefits of joining or starting a podcast network.
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Follow Podcast Growth Hacks and Pat Cheung
- Ask a Question - https://podinbox.com/podcast
- Website - https://podcastgrowthhacks.com
- Twitter - https://twitter.com/patcheung
Follow Sunny Gault & Independent Podcast Network
- Independent Podcast Network - https://independentpodcast.network/
- New Mommy Media - https://www.newmommymedia.com/
- Podcast Network Alliance - https://podcastnetworkalliance.com/
Podcast Growth Hacks Learned in This Episode
- Do episode swaps on other podcasts
- Great way to cross-promote your show to other similar audiences
- Great way to fill some gaps in your podcast schedule
- Consider joining a podcast network for 4 reasons:
- Get community, resources, & support from other podcasters
- Leverage cross-promotion opportunities to get more exposure
- Monetize through the network’s advertising program
- Get group discounts for podcast tools
- If you’re considering starting a podcast network:
- Set purpose and contract terms in place early
- Group podcasts in your network by genre
- Sell ads across a group of shows…to leverage collective download numbers
- Reach out to potential hyper-targeted sponsors
Podcast Resources Mentioned in This Episode
- Megaphone - https://megaphone.spotify.com/
- Podsights - https://podsights.com/
- Podchaser Pro - https://features.podchaser.com/pro/
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