Creative Realities (NASDAQ: CREX): Deploying Digital Screens for Customers to Display Engaging Content

Planet MicroCap Podcast | MicroCap Investing Strategies

My guest on the show today is Rick Mills, CEO of Creative Realities, Inc. (NASDAQ: CREX). Creative Realities, Inc. provides digital signage-based omni-channel marketing and media solutions to enhance customer, shopper, guest, fan, or employee engagement within physical spaces and transactional environments. The company is focused on delivering these solutions across verticals best positioned for growth in the digital signage space- including Retail, Convenience, Entertainment & Theme Parks, Healthcare, QSR, Stadiums & Arenas, and Dealer Showroom ecosystems. As you will hear in the interview today, which we recorded on December 12, 2023, their customers include: Best Buy, Macy's, Cowboys Stadium, Verizon stores and more. With these well-known brands as customers, I wanted to better understand the economics of Creative Realities' business, as well as:

• How the company evolved and grew out of COVID, that at certain retail locations saw little to no foot traffic
• What the competitive landscape looks like
• How the company plans on scaling the business with more well-known brands
• Rick's 3-5 year vision for the company

For more information about Creative Realities, please visit: https://cri.com/

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