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How personality can drive sales with Brandon Kim at Crystal
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Manage episode 356467956 series 2827714
Brandon Kim is the VP of Marketing at Crystal, a powerful personality data platform that sales and marketing teams are using to increase sales. It works by understanding your prospects better, primarily with the DISC assessment.
Brandon shares how they believe more personalized communication is the future. Whether that's one-to-one conversations, multi-stakeholder B2B deals, or any number of other use cases for the product.
Noteworthy topics include Myers-Briggs, DISC, Enneagram, adaptive selling, and how the Crystal LinkedIn extension and free assessment tools can help people get a sense of how the product works.
Find Brandon on LinkedIn: https://www.linkedin.com/in/brandon-kim-39aaa529/
Find Crystal online: https://www.crystalknows.com/
Skip ahead:
- (00:00) - Intro
- (00:28) - What is adaptive selling?
- (01:51) - Personality assessments
- (04:31) - Value for sales
- (05:28) - How Crystal works
- (09:10) - Uses outside of sales
- (10:04) - Applying to ABM
- (12:08) - Follow Brandon Kim
- (12:45) - Outro
51 つのエピソード
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on April 13, 2024 13:57 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 356467956 series 2827714
Brandon Kim is the VP of Marketing at Crystal, a powerful personality data platform that sales and marketing teams are using to increase sales. It works by understanding your prospects better, primarily with the DISC assessment.
Brandon shares how they believe more personalized communication is the future. Whether that's one-to-one conversations, multi-stakeholder B2B deals, or any number of other use cases for the product.
Noteworthy topics include Myers-Briggs, DISC, Enneagram, adaptive selling, and how the Crystal LinkedIn extension and free assessment tools can help people get a sense of how the product works.
Find Brandon on LinkedIn: https://www.linkedin.com/in/brandon-kim-39aaa529/
Find Crystal online: https://www.crystalknows.com/
Skip ahead:
- (00:00) - Intro
- (00:28) - What is adaptive selling?
- (01:51) - Personality assessments
- (04:31) - Value for sales
- (05:28) - How Crystal works
- (09:10) - Uses outside of sales
- (10:04) - Applying to ABM
- (12:08) - Follow Brandon Kim
- (12:45) - Outro
51 つのエピソード
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