GPT-3 copywriting for marketing with Richard Lee at SuperCopy

Pipeline Meeting - Marketing Podcast About Sales

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Richard Lee is developing an AI-driven copywriting tool for marketers. It's called SuperCopy and it relies on one tool in particular called GPT-3.

He explains how they're building for the best marketers, what this means in practice, and the long-term implications for their product. He talks through some specifics about how these GPT-3 copywriting engines work, circumstances where they thrive and where they struggle.

Richard also shares where they're seeing success and his preference for having a small marketing team that has deep understanding of the brand. And how GPT-3 copywriting can make marketers' jobs easier. He contrasts this to having teams of interns doing lower quality work.

To jump ahead, click the chapter markers in your podcast player:

(00:00) - Pipeline Meeting Intro
(00:28) - How does AI write copy
(01:22) - Use cases for GPT-3 copywriting
(03:53) - Inputs for GPT-3 copywriting
(06:57) - Scaling copywriting with AI
(09:52) - GPT-3 copywriting use cases
(13:33) - Improving engagement with AI
(15:09) - Pipeline Meeting Outro

Find Richard Lee on LinkedIn: https://www.linkedin.com/in/richard-dc-lee/

Learn more about SuperCopy: https://supercopy.io/

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#Business #Sales #Marketing #Intro CRM #Harris Kenny at Intro CRM