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コンテンツは Paul Zimnisky によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Paul Zimnisky またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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Guest: Sally Morrison
Manage episode 258803977 series 2653235
コンテンツは Paul Zimnisky によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Paul Zimnisky またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this episode, Paul talks with industry marketing expert Sally Morrison, currently Chief Marketing Officer of Lightbox, De Beers’ lab-grown diamond jewelry brand. The conversation starts with a discussion about how the diamond industry has not moved fast enough in recent years to embrace a changing consumer. However, Sally expresses her enthusiasm towards the emergence of so many new, young jewelry designers and the positive impact that can have on the industry. Next, the two discuss the diamond industry’s supply chain transparency initiatives, generic diamond marketing, protecting the “gift of love” market and fine versus fashion jewelry. Last, the discussion moves to lab-created diamonds and the marketing process of differentiating the product from natural.
Hosted by: Paul Zimnisky
Guest: Sally Morrison
Guest plug: www.lightboxjewelry.com
More information on PZDA’s State of the Diamond Market report: www.paulzimnisky.com/products
Show contact: paul@paulzimnisky.com or visit www.paulzimnisky.com.
Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: www.paulzimnisky.com.
60 つのエピソード
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Manage episode 258803977 series 2653235
コンテンツは Paul Zimnisky によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Paul Zimnisky またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this episode, Paul talks with industry marketing expert Sally Morrison, currently Chief Marketing Officer of Lightbox, De Beers’ lab-grown diamond jewelry brand. The conversation starts with a discussion about how the diamond industry has not moved fast enough in recent years to embrace a changing consumer. However, Sally expresses her enthusiasm towards the emergence of so many new, young jewelry designers and the positive impact that can have on the industry. Next, the two discuss the diamond industry’s supply chain transparency initiatives, generic diamond marketing, protecting the “gift of love” market and fine versus fashion jewelry. Last, the discussion moves to lab-created diamonds and the marketing process of differentiating the product from natural.
Hosted by: Paul Zimnisky
Guest: Sally Morrison
Guest plug: www.lightboxjewelry.com
More information on PZDA’s State of the Diamond Market report: www.paulzimnisky.com/products
Show contact: paul@paulzimnisky.com or visit www.paulzimnisky.com.
Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: www.paulzimnisky.com.
60 つのエピソード
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Paul Zimnisky Diamond Analytics Podcastに似ているもの
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
…
continue reading
Every creative work you’ve ever loved has a hero’s journey behind it. On Spark & Fire, you'll hear creators tell the story of bringing one beloved work to life. Iconic creatives — like Wicked composer Stephen Schwartz, Pixar director Domee Shi, comedian Patton Oswald, musician Wynton Marsalis, and novelist Isabel Allende — share the endless iterations, the inevitable setbacks, and the breakthrough ideas along the epic process of creation. But this isn’t an interview show. It’s a story — told ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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continue reading
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…
continue reading
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Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
