A blueprint for delivering the omni-channel promise with Michael Donath, Ikea Australia & NZ

Online Retailer

Recorded at Online Retailer 2017 in Sydney, here we chat with Michael Donath, Multichannel Manager, IKEA about creating a blueprint for delivering the omni-channel promise: - Build and use a single customer profile to ensure consistency across channels - Display real-time store-by-store inventory information on your webstore - Engage your customers with personalised marketing - How company culture impacts innovation and change Michael Donath leads IKEA’s multichannel transformation in Australia. Looking after expansion planning, new store formats, eCommerce, Web & Digital as well as Multichannel initiatives, Michael’s role will transform IKEA into a retailer that supports customers across all channels and provides a great shopping experience wherever and whenever a customer engages with IKEA. Michael has had broad experience in IKEA covering Logistics, Store Operations and Projects as well as a background in Manufacturing and Wholesale.