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Stand Out In Your Marketing with Your Signature Promise
Manage episode 358679329 series 2948900
コンテンツは Milan Kowalewski and Milan Marketing によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Milan Kowalewski and Milan Marketing またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Imagine for a moment all of your peers around a one mile radius (15 miles if you're in a more rural area) that offer the exact same services as you. Why would your client/patient choose you versus them? This is the question they're asking themsevles and the answer to that question needs to be addressed in your marketing. And one of the ways I teach this to my clients is by developing what I refer to as your, "Signature Promise". Being able to verbally and visually articulate:
- Who you are
- How you can help, and
- How you are different than your peers
On today's episode you're going to learn:
- Why I refer to this concept as your "Signature Promise".
- Why it's always based on the future result you're providing, and
- Some examples of what it looks like in practice from actual clients.
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