Is Google About To Be Broken Up?

Next in Media

Next in Media spoke to Jason Kint, CEO of the publisher-focused trade group Digital Content Next, about the potential impact of Google's recent anti trust ruling, and what to expect next month when a more advertising-focused decision regarding Google comes to a head.

Takeaways

• Google's Monopoly and Antitrust Cases: Google has been found to be a monopoly in both the App Store and search markets.

• Impact on Media and Advertising: These antitrust cases are seen as unlocking competition, which is beneficial for media companies and small businesses.

• Importance of Data Scale: Google's dominance in search, with 98% of unique queries, provides it an unparalleled data scale.

• Microsoft's Struggles: Despite being a tech giant, Microsoft struggles to compete with Google in the search market due to the latter's vast data advantage.

• Potential Breakup of Google: There is speculation that the ad tech trial could lead to Google being forced to divest parts of its business, possibly Chrome and Android, due to their critical roles in data collection.

• Google's Internal Practices: The trial revealed nefarious internal practices, such as coordination between different Google departments to meet quarterly targets, despite public claims of separation.

• Google's Defense and Market Impact: Google argues that its dominance in search is pro-competitive and beneficial for consumers due to its superior search experience.

• Implications for Publishers: The outcome of these cases could validate the concerns of publishers who have long complained about Google's market power.

• Future of Competition: Kint emphasizes that real change will come when there is actual competition in the market, with revenue directed towards where consumers want it.

Guest: Jason Kint

Host: Mike Shields

Sponsored by: Acast

Produced by: FEL Creative