Download Fraud – Decline of Old Media – Joe Rogan and Former President Trump #605

New Media Show (Audio)

In this episode, hosts Todd Cochrane and Rob Greenlee delve into a multi-part discussion on issues impacting podcasting and the broader media landscape. The episode is informative and covers three main topics:

1. Download Fraud in Podcasting:
The hosts discuss an issue with a Spanish newspaper that made the top podcast list by auto-downloads, which inflated their numbers significantly. This practice violates the IAB podcast measurement guidelines. Todd shares an experience from Blubrry, where a similar issue occurred due to a code error in their web player, underscoring the challenges and the necessity for adherence to ethical standards in podcast statistics. Todd and Rob discuss the mechanisms and the technology behind these fraudulent activities and emphasize the importance of maintaining trust and transparency in podcast statistics.

2. Joe Rogan’s Interview with Former President Trump:
The conversation shifts to a recent significant event in podcasting—Joe Rogan’s interview with former President Donald Trump. This segment is notable for its potential implications for the media industry and politics. The hosts reflect on how traditional media no longer monopolizes large-scale interviews due to the advent of new media platforms like podcasts. They compare the extent of the audience reach and the massive viewership numbers that online platforms achieve compared to traditional media channels.

3. Decline of Traditional Media:
Todd and Rob discuss the decline of trust in traditional media, speculating that biased media coverage and the lack of exhaustive, unedited content contribute to this trend. They explore how podcasts are filling this gap by providing long-form, unedited content that allows for a more nuanced understanding of interview subjects, such as political figures.

Throughout the episode, the hosts share their insights on the evolving media landscape, the vital role of ethical standards in podcasting, and the potential future where podcasts may increasingly serve as a primary source of detailed, trusted information. They also touch upon the broader implications of these changes for democracy and public engagement.

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