Is Your Website Designed to Attract High-Paying Customers? | Jeffro Fulkerson

Never Been Promoted

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Never Been Promoted Podcast with Thomas Helfrich

Jeffro Fulkerson sits down with Thomas Helfrich to explore his journey from a corporate career to building a successful digital marketing agency. Jeffro reveals the pivotal moments that led him to embrace entrepreneurship, his passion for creating high-performing websites, and how he helps small businesses turn their online presence into a powerful business tool. With a unique blend of technical expertise and a love for creativity, Jeffro shares valuable insights on what it takes to thrive in today’s digital landscape.
About Jeffro Fulkerson:

Jeffro Fulkerson is the founder of FroBro Web Technologies, a full-service digital marketing agency specializing in website development, SEO, and digital strategy for small businesses. With a deep technical background in programming and server management, Jeffro brings a unique blend of technical expertise and entrepreneurial spirit to his clients, helping them optimize their websites for performance and growth.
In this episode, Thomas and Jeffro discuss:

• The Origins of FroBro Web Technologies: Jeffro recounts how he started his agency as a side hustle while working at a startup, eventually transitioning into full-time entrepreneurship.
• The Importance of Messaging in Website Design: Jeffro emphasizes the need to focus on messaging first when building a website. He explains that while design is important, what truly converts visitors into customers is the message a business conveys.
• Navigating Client Expectations: One of the biggest challenges Jeffro faces is overcoming clients' preconceived notions about digital marketing agencies, particularly those who have had bad experiences.
• Scaling and Managing Growth: Jeffro shares the lessons he learned when he attempted to scale too quickly, resulting in challenges with cash flow and fulfillment.

Key Takeaways:

• Focus on Messaging First
  A website’s design is secondary to its messaging. Jeffro stresses that businesses should first focus on crafting the right message for their audience before worrying about aesthetics.
• Overcoming Industry Skepticism
  Many clients come to agencies with skepticism due to past negative experiences. Jeffro emphasizes the importance of educating clients about the process and setting clear expectations to foster trust.
• Sustainable Growth Is Key
  Scaling too quickly can lead to significant operational challenges. Jeffro shares his experience of learning the hard way and now advises entrepreneurs to grow their businesses steadily, ensuring they have the right systems and teams in place.

"Your website is your online billboard. If your message isn't clear, people will move on to the next one." — Jeffro Fulkerson

CONNECT WITH JEFFRO FULKERSON:
Website:https://www.frobro.com/
LinkedIn:https://www.linkedin.com/in/frobro/Free Website Evaluation: https://www.frobro.com/dominate/

CONNECT WITH THOMAS:
X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook:

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章

1. Is Your Website Designed to Attract High-Paying Customers? | Jeffro Fulkerson (00:00:00)

2. Introduction and Welcome (00:00:01)

3. Guest Introduction (00:01:10)

4. Jeffro’s Entrepreneurial Background (00:03:13)

5. Niche in Web Development and Marketing (00:05:09)

6. Biggest Challenges in the Marketing Industry (00:07:43)

7. Importance of Messaging and Conversions (00:09:50)

8. Transitioning to Entrepreneurship (00:12:12)

9. Evolving FroBro and Pivoting Strategies (00:14:28)

10. Success Story: HIPAA-Compliant Patient Intake Forms (00:19:24)

11. Challenges of Scaling a Business (00:24:10)

12. Final Thoughts and Closing Remarks (00:31:18)