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Are You Ignoring Half of Your Customers?
Manage episode 449595187 series 3484351
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You're selling the way you like to be sold, but is that what your customers want?
50% of the population are Extroverts.
50% of the population are Introverts.
Does your marketing and sales process account for both?
Extroverts will want to talk to think. Every thought they have comes out of their mouth as they work it out in their mind.
Introverts will think then talk. They'll collect their thoughts and speak only when they're ready.
When your company goes to market, you'll often lean toward your preference and that means you might be missing the other half of the world. Today, Brandon and Caleb use the Meyers-Briggs Personality type indicator to help you build a bridge between your company and your customers, create opportunities for both introverts and extroverts to connect with you, and sell to them the way they want to be sold.
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
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