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Each year, business owners spend one trillion dollars on advertising with very little to show for it. In fact, eight out of ten say they are not confident they are getting their money’s worth. Without throwing money at advertising, how do you grow your business? Maven Marketing with Brandon Welch is a workshop-style podcast answering real growth questions from today’s business leaders. Each episode will introduce you to the Maven Method, our straight-forward, proven approach for growing a bu ...
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00:00 Intro 01:48 Today's Episode 02:23 Ad 1 "Divergence" is The Key To Winning Radio 11:01 Ad 2 Throw Rocks at Your Enemies... 19:51 Ad 3 The Power of Personalities 26:52 Ad 4 Give Your Ad An Emotional Jolt 31:07 Ad 5 The Power of Jingles...When Done Right 38:09 Keep These 3 Principles In Mind Host: Brandon Welch Co-Host: Kyle DeVries Executive Pr…
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When things are running smooth, you assume your marketing is doing its job. But as soon as leads and sales get tougher, you suddenly wonder if you’ve been giving credit to the right things… and now every penny you’ve been spending is suspect. Are you facing lackluster results with your advertising? Are you wondering if your marketing people have be…
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You have natural abilities. Those natural abilities gave you an advantage over most people. They got you to a reasonable level of success. People applauded you. It felt weird to be celebrated for something that was reasonably easy. You, not wanting to be a braggart, struggle to push yourself out in front anymore. You think the “attention” is bragga…
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00:00 Teaser 00:41 Intro 01:40 What's happening with my organic traffic? 02:45 A giant update from Google 08:50 What you can do to stay on top 15:20 Another way Google's making things tougher 21:10 A new chance to prove credibility 26:50 What's your local listing authority? 28:50 How Google checks if you're 'legit' 32:00 Oh yeah, it's an election y…
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If you asked the average person why they haven’t conquered their goals, there is a significant chance they’d provide one of four excuses: Not enough time Not enough money Not enough energy Not enough knowledge There is also a significant chance they would be… wrong. Consider that the average person: Spends 2.2 hours a day on social media Spends 2.9…
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00:00 Intro 01:04 Today's Episode 02:10 Consumer Habits and Stats 06:17 Are You Confident Enough to Sell? 08:34 #1 Ask Better Questions 12:24 #2 Communicate Your Values Better 16:26 #3 Get In Front of More People Who Aren't Brand Aware 21:26 #4 Provide A Trade-Down Option 24:20 #5 Choose to Grow Host: Brandon Welch Co-Host: Caleb Agee Executive Pro…
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I’d like to find the writers of the iPhone software who automated this video title yesterday, and I’d like to punch them. Notice I didn’t just say “this video.” I said “this video title.” “Early Adventures with Jude” It was one of the many auto-generated slide shows served up to me each week on my home screen. Like most, this video was a blessing o…
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00:00 Intro 01:20 Today's Topic 02:36 Conversion Rate 06:39 Website Load Speed 09:23 Website Technology 13:18 Bounce Rate 17:57 Content Out of Whack 21:16 Design 25:14 Search Engine Ranking 26:46 Recap 27:09 The Price Is Right Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Web…
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When I was 17, I wanted to be a music producer. The path presented to me was an $80,000 program at a music school. It seemed logical: pay to learn the skills, then get a job that pays you for those skills. Lucky for me, I met a guy who had gone to that school, paid the money, learned the skills, and had a blast. There was only one problem: he was b…
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00:00 Intro/New Guest 02:08 These Trends are Affecting All Companies 03:10 Google is Charging you MORE for the Same Results 11:23 The Solution that Most Business Owners Won't Commit To 16:14 Short Form Videos Are Leading To More Sales 21:40 Stop Targeting People on Social Ads Do you have a marketing problem you'd like us to help solve? Send it to M…
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We are indebted for today’s Frankly Friday to my friend Bill Perkin. With so much banter in the air, so many opinions, and so many people looking for an opportunity to be offended, Bill offered a four-word solution that I’m convinced could save humanity. “Whenever I get in those situations, I write the word WAIT at the top of my notepad,” he said. …
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Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/f…
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Today, you will encounter someone who: Confuses you Frustrates you Makes you jealous Suggests you’re inadequate Keeps you stuck What did you get today? You got what was in their tank. They may have filled their own tank with poison, or someone else may have done it for them. Fake news, toxic media, or a mental illness may have filled it without the…
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00:00 Intro 00:43 Today's Episode 02:39 What are the 3 Types of Customers? 05:09 The Today Customer 07:11 The Tomorrow Customer 20:45 The Yesterday Customer 22:44 Recap Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.in…
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I was a B student. Not because getting an A was hard. But because getting a B… was easy. Until 3rd quarter in 4th grade when my dad sat me down at the dining room table with my report card in his hand. He wasn’t mad, but he had something to say. He looked at my list of not bad, not great marks, held up his thumb and index finger 1-inch apart, peere…
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Host: Caleb Agee Co-Host: Megan Ellis Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/fra…
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Bought and Freed One day in 1791, a man showed up to a Virginia courthouse, proclaimed “I will pay the highest price for their freedom,” and then proceeded to emancipate every slave he had inherited. His name was Robert Carter III, and he was a remarkable human. In the face of uproar and disgust from his southern peers, he would go on to set over 5…
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00:00 Intro 00:52 A Note About the Big Dream 02:42 You are about to learn from a legendary company 03:35 Collegiate Golfer, Professional Musician, 3rd Generation Leader 06:19 Doubling Sales in An Extremely Competitive Environment 10:42 When The Mission Drives the Money 12:49 How To Keep Vision Alive Through 3 Generations 17:49 When Everyone Doubts …
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My friend Bill is an incredible husband, business leader, mentor, Jesus follower, aviator, and friend. I cherish his advice as much as anyone I’ve ever known… Except for when it comes to painting. He is certifiably awful. (Sorry, Bill. But you know it’s true.) Similarly: I don’t ask my fluffy friends how to get skinny. I don’t ask my broke friends …
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00:00 Intro 01:36 Today's Topic 02:50 If You Catch Yourself Doing This, Stop. 04:04 How To Make Your Company Famous 07:37 The One Word Swap That Will Double Your Results 09:24 An Ad That Sold the Most Boring Product... for Double the Asking Price 14:29 You've Hooked Them... Now Don't Screw it Up! 17:34 A Targeting Secret (Enter the Side Door) 23:27…
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Ridiculous Wishes. I felt all one-thousand, eight hundred seconds tick down on the face of that flimsy clock, on that manilla brick wall, in that dreadful classroom, on every school day from March 17th, 2004 until May 12th, 2007. The final thirty minutes of the day were the only thing keeping me from my best friend and the entire hope of my teenage…
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00:00 00:23 Today's Guest 04:32 What is the CXFormula 07:39 A Mission to Help Small Business 11:00 What Is Small Business Missing When It Comes to Customer Service 15:34 How To Position Yourself and Your Company in the Mind of Your Customer 21:54 An Example of What Happen's When You Start to Focus on the Customer Experience 25:07 Growing VS Scaling…
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Knew it but didn’t do it. A couple of months ago I spent a whole week in flight safety school. Specifically, I was studying what makes the difference between safe pilots and dead pilots. I learned that 93% of all accidents were caused by bad choices. And most of the choices fall into one of three categories: Disregarding of risk. Ignorance to follo…
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00:00 Intro 02:10 Today's Question 03:05 Tomorrow Marketing & Sponsorships 12:04 How To Measure The ROI Of Sponsorships 17:51 The Do's & Dont's of Sponsorships 18:26 Media Sponsorships Do's & Dont's 25:57 Event Sponsorships Do's & Dont's 31:41 Philanthropic Sponsorships Do's & Dont's 34:51 The 6 Things to Keep In Mind When You Do Sponsorships Host:…
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00:00 Intro 00:41 A Master of Growing Companies (Nick's bio) 04:14 Secrets of Adaptability 05:08 What to do Faster, What to do Slower 06:40 Three A's of an Unstoppable Team 10:43 Things You Should Never Change 14:48 The Trend is Your Friend 19:31 This Customer is Your Biggest Opportunity 23:45 The Least Sexy, Most Effective Advice I Could Give You …
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50 days ago: You made big promises. Ordered the salad. Put down a vice. Wrote in your journal. Read a book. You walked back into work with a different spring in your step. You shared your goal with everyone. You created an energy of change inside yourself. 50 days ago, it was January 1st. So, how’s it going? We’ve all heard the worn out statistic t…
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00:00 Intro 00:49 Today's Episode 01:50 What Is A Lead? 03:08 Stop Talking About What You're Selling, Talk About This Instead 08:54 What Are Your Customers Actually Asking For? 14:00 How Can You Trojan Horse Your Way Into Trust With Potential Customers? 17:52 Make Sure A Potential Customer Can Convert Anywhere On Your Site 22:01 People Will Assume …
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“How to keep employees” It’s a phrase that was searched 1,900% more often in November 2023 versus November 2013. But you’re not surprised, are you? Neither am I. My conference room has long echoed with the concerns of well-meaning business leaders all wondering, “How do I stop losing people?” They are eager and honest in their pursuit of the right …
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After consulting hundreds of companies through multi-million dollar growth, one observation towers over all others: What got you to where you are today will not get you to where you want to go tomorrow. Today's guests have reinvented themselves over and over, building multiple businesses from $0 to multi-million dollar revenues, developing their le…
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You are what you don't let go of. The need to be liked. The belief that something bad is about to happen. The expectation for everything to be perfect and ideal. The determination for being right. The anger of being hurt by someone else. These are just a few of the things that will kill you if you let them. Or at least they will kill the best versi…
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Social media is undoubtedly the fastest and cheapest way to promote your product or service. Despite this, most businesses struggle to surpass a 0.07% engagement rate on their posts. This week, we break down how to strategically use social media for business and combat the ever-changing algorithms behind some of our favorite platforms. Stepping int…
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00:00 Intro 01:18 Our Bad Days and How We Get Through Them 02:38 4 Kids, 2 Jobs, Homeschool, Laundry and 03:15 #1 Secret for Resetting Stress 05:19 A Book Every Couple Should Read 06:03 Do This For Your Spouse, Always 06:33 Don't Do This To Your Spouse 07:13 Some of the Best Marriage Advice We Ever Heard 08:16 Valerie's "Secret" for Getting All of …
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00:00 Intro 00:43 Today's Guest is the Backbone of My Big Dream 01:15 This Episode Is 10 Years In the Making 02:25 Why Quitting Was Never An Option 08:14 What You & Your Family Will Need to Prepare For 22:32 My Pissed-Off Moment That Kept Me Going 31:07 What I Didn't Expect When Starting This Business 36:46 The Feeling Your Experience When You're G…
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10 years. 10 Lessons. Monday will mark 3,642 days since we opened the doors at Frank & Maven. Some people call that a decade. But to say “a decade” on a day like today would be to brush over it too quickly. The truth is that it was 3,642 days of showing up, leveling up, and at times, shaking up. The ride has been wild and wonderful. Today, I’d like…
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Trade shows can be a huge boost for your business. But if you're not strategic in the way you show up, you could end up wasting a weekend, exhausting your team, and wondering why you even bothered in the first place. Don't let your booth be a big bummer... tune in for 7 tactics to make you stand out and lock down more sales at your trade shows this…
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A system that is broken. An industry that is boring. A service that lacks authenticity. A group of people that are suffering. An outcome that is too out of reach for well-deserving people. Many people see these things. Many think to themselves, “it just ain’t right.” But you, my friend, are the only one who will get out of bed and do something abou…
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00:00 Intro 00:39 The Very Exclusive “Quad Club” 01:51 Turn New Year Energy Into Whole Year Energy 03:37 Your Team Will Love Mondays If You Do This 13:40 Go Through Challenges Together 22:28 Do Your Employees A Big Favor By… 32:48 Summary 33:22 Check Out Our Book 34:37 Outro Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux …
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Go to the Race Thirty years ago he peered down two roads. One lead to a professional career in motorsports. One lead back home to help his family start their manufacturing business. Many of his friends chose the path of horsepower and high octane. One of them even climbed the ranks to become a NASCAR champion. But though his talents would have gran…
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00:00 Intro 00:34 New Year, New Set 01:14 We Wanna Hear From You 02:27 Special Guest 03:05 This Episode 04:09 The FCC Is Taking Your Leads 11:34 AI Can’t Replicate Authentic Relationships 16:57 Google Is Taking Things Personal 21:09 Election Year Media Buying 26:14 Short Form Videos 31:21 Data Protection Is Becoming More Strict 36:24 Recap 38:25 He…
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Dead Reckoning. If you repeated this year five times again, would you be where you want to be? If you continued the same habits… If you kept the same company… If you read the same amount… If you spent the same time with family… If you went to church the same amount of Sundays… If you moved your body as many days… If you drank the same amount of wat…
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00:00 Intro 01:46 Today's Episode Is Different 02:38 Do You Have A Tribe of Customers? 05:04 Are You Depending Too Much on AI? 07:24 The Reason You Can't Find Great Employees 09:34 Are You Getting the Best Deal on TV & Radio Advertising? 13:51 Your Google Reviews Are A Chance to Respond Like A Human 16:08 Turn All the "No's" Into "Yes's" 17:31 Are …
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Through the victories of your last 51 weeks… Through the challenges of your days, your weeks, and your life... Through people and relationships you are grateful for… Through the ones that confuse and hurt you… Through the things you are certain and confident in… Through the fears and troubles you know lie ahead of you… Through it all, there is a jo…
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00:00 Intro 00:32 Today's Special Guest 01:46 Sweatshirt Models 03:08 Today's "Big Dreamer" Topic 05:46 The 5 Major Changes to SEM 06:46 AI Has Complicated the Game 16:29 Google is Making Things More Expensive just because 26:12 Conversion Tracking is Getting More Complex 34:24 Match Types are a Disaster 40:19 Branding is Your Best Bet 48:01 Do You…
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Relevancy vs. Righteousness The lie is that you are too broken. The lie is that you are too far apart. The lie is that there is no more common ground to be found. The lie is that it’s all bad. The lie is that they are too crazy to keep believing in them. The truth is that you can be so right that you take the wrong approach. I’m talking about the p…
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It's the only day of the year people look forward to advertising: Super Bowl Sunday. Millions of people watch. Thousands of companies spend BIG money. Should you be one of them? Or sit this one out on the sidelines? Today, Caleb and Brandon break down the pros, cons, and best practices for advertising in the Super Bowl, PLUS a stack of creative tec…
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It’s your final day. You are closing the books. The news has long spread. Your colleagues and clients have shared their goodbyes. You have written your letters of appreciation. You’ve packed your final moving box. And you’re waiting for the clock to strike five, on this most surreal Friday afternoon. At that moment, you will hand over the keys to t…
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Plan the work, work the plan, as they say. Last week, Caleb and Brandon shared our process for planning the work with Five Questions to Guide Your Strategic Plan. Today, they will show you how to work that plan by taking action on your revenue goals. - What must you spend to reach the revenue you'd like to see next year? - What is working best righ…
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When you’ve already decided you will be healthy, you study and do what healthy people do. When you’ve already decided you will be a better husband, you study and do what better husbands do. When you’ve already decided you will grow in any direction, you surround yourself and do what those who’ve grown in that direction do. You show up at the same t…
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Host: Brandon Welch Co-Hosts: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Buy Our Book: https://www.amazon.com/Maven-Marketer-Advertising-Legendary-Business/dp/1735846708 Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@fra…
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