Turning Compliance Challenges into Marketing Opportunities | Sarah Jane Black
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In this episode of MarketPulse: Pros and Pioneers, we dive deep into a fascinating conversation with Sarah Jane Black, the Managing Director of Roots 4 Business. Sarah’s experience spans over 18 years in compliance, operational risk, and business consultancy, where she helps SMEs grow by ensuring their processes are both efficient and compliant.
Her journey is truly inspiring, starting her business as a single parent with two young children. Sarah candidly shares how her resilience and determination allowed her to juggle personal challenges with professional growth, eventually creating a flourishing consultancy. She offers invaluable advice on how businesses can turn compliance issues into marketing opportunities, shedding light on the often-overlooked link between regulations and brand trust.
Listeners will learn why compliance and operational efficiency are the backbone of a successful business, and Sarah reveals how she makes typically ‘boring’ topics like health and safety engaging. She’ll also discuss why continuous improvement never ends and how marketing strategies can go awry without the right compliance structures in place.
Whether you're a business owner trying to navigate compliance challenges, or simply interested in improving operational efficiency, this episode offers a wealth of practical advice. Don’t miss the opportunity to hear Sarah’s insights and learn how to transform compliance headaches into strategic wins.
Subscribe to catch the episode on January 29th, 2025 at 3pm UK time:
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