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Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
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Welcome to B2B Tech Marketing Talks podcast presented by Filament. This series is tailored specifically for B2B marketing leaders working in the technology industry. In each episode, we will bring you insightful interviews with leading marketing and channel leaders. Our engaging conversations cover a range of topics related to B2B tech marketing, including the latest B2B marketing trends, effective partner marketing strategies, data-driven marketing and best practices for channel marketing. ...
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Tech, digital, marketing... Je kiff et je parle de différents sujets. Mais surtout ? Toutes les semaines, je fais un récap de l'actualité avec mon point de vue
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This podcast helps Marketing Leaders who work at Tech Companies get their brands found via transparent, measurable digital marketing. Tech Marketing leaders join our host Kerry Guard to discuss what challenges they're currently facing and the creative solutions they've found to solve them. It's presented by MKG Marketing - a digital advertising agency of experts who specialize in SEO, Digital Advertising, and Analytics. Be sure to subscribe so you catch every episode as soon as it drops each ...
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3 konkrete Marketing-, Tech- und Business Hacks zum Umsetzen geteilt von den Growth Hackern Hendrik Lennarz und Bastian Willers, sowie ihren Gästen. Unseren 3 Podcast Formate sind: 1. #askmeanything: Wir stellen deine und unsere brennendsten Fragen direkt an Expert:innen aus der Growth, Marketing- und Digitalszene 2. Unlock Weekly: Wöchentlich 3 neue, exklusive Hacks aus unseren echten Growth Projekten 3. growth:unlocked: Die erfolgreichsten Growth Hacks der Welt im Detail analysiert und erk ...
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Digital Brains | Online marketing, digital, tech en strategy (by Adwise)
Adwise - Your Digital Brain
In de podcast 'Digital Brains' van Adwise praten we je iedere 2 weken bij over ontwikkelingen op het gebied van online marketing, digital, tech en strategy. Daarnaast bespreken we 1 keer per maand één specifiek thema in onze Deep Dive afleveringen. Reageren kan via podcast@adwise.nl. Hosts: Jeroen Roozendaal & Daan Loohuis
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ShanghaiZhan is a raw, lively, and regular debate about China tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on all things China marketing, coming to you directly from Shanghai!
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The Podcast Therapist: Simplifying Podcast Marketing, Tech News, and Promotion Tips
Shannon Hernandez
Welcome to 'The Podcast Therapist,' where your podcasting journey is transformed into a path of growth, excellence, and success. I'm Shannon Hernandez, and this podcast is your beacon for both talk show and solo podcasters, offering a blend of audio excellence, strategic marketing, tech news, and a personal touch that elevates your content. Podcasting holds the power to captivate, inform, and entertain. My goal is to equip you with the tools and insights needed to ensure your podcast stands ...
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The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth. FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In e ...
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Welcome to the Tech Guys Fix Marketing podcast. A podcast about the tech stuff you need to boost sales and stress less about your online business.....plus some funny stories here and there.
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Nordic media, marketing, tech startups and digital culture - the Nordic Future Makers podcast talks to the people and the companies who are doing great things in Sweden, Finland, Denmark, Norway and Iceland and the Nordic leaders who are doing great things in other parts of the world too. Hosted by Nick Burcher, the Nordic Future Makers podcast asks about what is happening now and what's happening next. Hosted on Acast. See acast.com/privacy for more information.
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Dani Woolf, CEO at Audience 1st, Chris Roberts, CISO at Boom Supersonic, and Maria Graham, Director of Sales at Nuspire, are flipping the script on the worst marketing & sales messages in cybersecurity - once and for all. They’re lifting the rug of the CISOs email inbox, picking one poor marketing or sales message, and tearing it down. More importantly, they’re building it back up to provide an alternative approach that does work. They believe in open lines of communication. So, they’re comi ...
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Explore the future of marketing and Automation with Mohd Altamash on The TDM Show. Dive into the latest in AI, automation, marketing, and digital strategies transforming the marketing landscape. Whether you're a Business owner, a seasoned marketer or just starting, discover expert insights, actionable tips, and real-world examples to boost your marketing efforts. Join us for each episode to stay ahead in the tech-driven marketing world and learn how to innovate and succeed. Subscribe now and ...
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Explore the cutting-edge of B2B audio content marketing, and discover the latest tools and techniques to grow your business with A.I. generated audio. Learn how to use A.I. powered tools to produce audio content at scale, consistently and cost-effectively, for customers worldwide. The Voice Tech Podcast is hosted by Carl Robinson, an experienced podcast startup founder and podcast producer. Each episode covers practical techniques for audio content production in the A.I. age, and helps you b ...
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From Mass Appeal to Micro Moments: The Future of China Livestream E-Commerce
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We're thrilled to re-broadcast an insightful episode from the Sinica Podcast, where host Kaiser Kuo sits down with Bryce Whitwam to delve into the ever-evolving world of Chinese livestream e-commerce. Bryce's latest research highlights a fascinating shift: Chinese consumers increasingly gravitate toward smaller, more personalized livestream shows t…
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#160 - Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
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Dive into the crucial topic of digital accessibility with expert insights from Jennifer Griffin Smith, CMO at Acquia. Discover how a lack of accessibility on your website could be impacting your business, potentially slashing conversions by 17%. Jennifer shares her invaluable knowledge on improving website accessibility and offers practical tips to…
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#74: SEA in 2025: Slimme strategieën in een veranderend advertentielandschap
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In de wereld van Search Engine Advertising (SEA) blijft de technologie zich razendsnel ontwikkelen. Nieuwe tools, automatiseringsmogelijkheden en data strategieën veranderen continu de spelregels. Maar wat betekenen deze innovaties voor bedrijven die hun SEA-campagnes naar een hoger niveau willen tillen? En hoe zorg je ervoor dat je met de nieuwste…
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129 | Mastering marketing impact: Creativity, alignment and AI
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Have a great point of view to add? Send us a text with your thoughts! Uncover the keys to driving impact in a tech-driven world. Join Jon Busby and Minaz Tejani as they continue their chat with Cat Dutton, VP of Global Marketing at Pegasystems. The conversation explores how to drive real marketing impact through alignment with sales, setting meanin…
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The Podcast Therapist Returns: Solo Podcasting vs. Co-Hosting + Overcoming Burnout
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Have you ever wondered if you can run a podcast all by yourself or if you really need a guest? Struggled with burnout while trying to juggle content creation and life? This episode is all about solutions for those dilemmas. Shannon shares insights from his personal journey of podcasting, what went wrong, and how he rebooted his show with a fresh pe…
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Time for Brands to Do a Discount Detox? With Jacques Roizen
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We’re unpacking a critical issue affecting luxury and prestige brands operating in China’s discount-heavy e-commerce landscape. With platforms like Tmall and JD and emerging competitors like Douyin and Pinduoduo, brands are constantly pressured to use aggressive discounting strategies to boost sales and visibility. Jacques Roizen, managing director…
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Pulse #102: Search GPT, digitale vingerafdruk voor AI-content, Social Advertising Benchmark en nieuwe LinkedIn-tools voor leadgen
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(00:00) Intro (01:08) Open AI lanceert Search GPT voor iedereen (06:37) Google onthult digitale vingerafdruk voor alle AI-content (10:36) DDMA Social Advertising Benchmark 2024: Meer aandacht voor awareness-campagnes in paid social (14:49) LinkedIn introduceert post-boosting functionalteit voor gerichte leadgeneratie met organische content (17:35) …
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#159 - Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
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Do you ever wonder whether your agency is the right fit? Or are you looking for a new agency at the moment? This episode will help teach you what great client service looks like, and what you should expect from your agency partnerships. It’ll give you a checklist for success, to help you decide whether your agency is working, and how to decide betw…
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128 | Growth Marketing: Where ABM and Demand meet
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Have a great point of view to add? Send us a text with your thoughts! Cat Dutton, VP of Global Growth Marketing at Pegasystems takes centre stage to share her wealth of experience, including leadership roles at major B2B tech companies like Fujitsu and Atos. The first part of two episodes, this conversation dives into Cat's background and Pega's st…
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Targeting Outbound Chinese Travelers with Subramania Bhatt and Mark Shrives
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Chinese outbound travel is returning, which is great news for luxury brands. To many brands, overseas travel has always been a source of awareness, validation and purchase. How can brands take advantage of this opportunity? We speak to Subramania Bhatt, CEO of the China Trading Desk, a digital marketing and research firm targeting these travelers. …
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Pulse #101: Google's slimme AI, Coolblue’s marketingstunt en TikTok’s verslavende strategie
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(00:00) Intro (01:05) AI-overviews gelanceerd in 100 landen, maar nog niet in Nederland en EU landen (04:00) Google’s AI search samenvattingen hebben nu officieel advertenties (07:31) Google test video-ads in shopping (09:47) Google volgt TikTok: Shorts worden minder "short" (12:30) TikTok maakt volgens eigen data binnen 35 min scrollen gebruikers …
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#158 - Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
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Valentina Kristensen is Corporate Affairs Director at OakNorth Bank, a fintech challenger that has rapidly grown into a financial legacy. With firsthand experience from OakNorth's early days, Valentina shares her journey of joining the company and how her role has evolved as the bank has scaled. Valentina offers valuable advice for those starting t…
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127 | Five-steps for leveraging first-party data
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Have a great point of view to add? Send us a text with your thoughts! Turning data into gold... In this episode of the Tech Marketing Podcast, Jon Busby, Michele Reale, and Jonathan Sedger break down the magic of our latest event—where we revealed how first-party data, when used right, can be your secret weapon for achieving ambitious company growt…
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What are China's technology opportunities for Chinese women? Are Chinese companies becoming more gender diverse, or are coveted STEM careers still largely avoided by Chinese women? We asked Dr. Susan Zhang about the state of Chinese women in tech. Dr. Zhang is a high-energy business executive and serial entrepreneur. Her journey has taken her to in…
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Pulse #100 🎉: SearchGPT dit jaar live, Google wordt gesplitst, Meta toont Moviegen, nieuwe ads-features in TikTok
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(00:00) Intro (01:13) Hoge Raad: bestelknop Bol.com was niet duidelijk voor consument (03:51) Amerikaanse justitie dreigt met opbreken Google, Google reageert (07:41) Open AI bevestigt: SearchGPT komt nog voor einde dit jaar live (10:12) Nieuws van Open AI dev-day: krijgen we straks advanced voice mode op veel plekken? (15:04) Meta toont Moviegen: …
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#73: Replatforming, van het eerste idee tot de succesvolle uitvoering
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In de snel veranderende wereld van e-commerce is het essentieel om je platform voortdurend te evalueren en te verbeteren. Maar hoe weet je wanneer het tijd is voor een upgrade? En nog belangrijker, hoe pak je zo'n project aan zonder de dagelijkse operatie te verstoren? Daarvoor zit bij ons aan tafel Junior Melgert, Head of Development & Technology …
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14. Community Marketing with Kendall Breitman (Riverside.fm)
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The theme of our 14th podcast episode is Community Marketing. Joining our host Jeremy Balius to discuss all things marketing in a community and community management is Kendall Breitman from Riverside.fm. Summary In this conversation, Kendall Breitman shares her unique journey into community management, transitioning from a political reporter to a c…
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#167 - Making B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
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In this episode of the FINITE Podcast, we're joined by Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and insights on B2B marketing's role in driving growth and how to transform the perception of marketing among executives. We explore several key topics with Steve:…
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126 | Bridging sales, psychology and martech efficacy
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Have a great point of view to add? Send us a text with your thoughts! Ksenia Ruffell, EMEA Head of Marketing for IDeaS Revenue Solutions, joins us on the podcast, to explore the evolving MarTech landscape and its impact on B2B marketing. Ksenia shares her unique career journey from a background in biochemistry and psychology to a leading role in ma…
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Pulse #99: Nieuwe wet voor bezorgen in België, ANWB-marktplaats, fluctuaties in zoekresultaten, AI lanceert spraakbesturing
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(00:00) Intro (01:50) Nieuwe wet: Webshops die in België bezorgen moeten minimaal twee bezorgopties aanbieden (03:30) Thuiswinkelmonitor ‘24: meer omzet, minder afzet (07:43) ANWB introduceert langverwachte marktplaats (10:45) Stijgingen in Google-zoekresultaten na core update teruggedraaid door update (12:45) Meta experimenteert met tran…
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13. Automating B2B Tech Marketing with Brandi Starr (Tegrita)
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The theme of our 13th podcast episode is Automating B2B Tech Marketing. Joining our host Jeremy Balius to discuss all things content market automation is Brandi Starr from Tegrita. Summary Brandi Starr, COO of Tegrita, shares her journey in B2B marketing and the power of marketing automation. She emphasizes the importance of personalization and the…
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#156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
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In this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grounding marketing in academia and finance, and by examining how marketing can effectively influence and create meaningful associations between brands an…
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125 | Scaling the partnership pyramid with ops, product, sales and marketing
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Have a great point of view to add? Send us a text with your thoughts! Navigating the complex ecosystem of tech alliances. This week on The Tech Marketing Podcast we welcome Mike Smythe, Global Tech Alliances Marketing at Checkmarx, as he shares his expertise on building successful tech partnerships. Listen to the episode below and take away insight…
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China CRM Redefined: Navigating Clienteling with Aurelien Rigart
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Welcome to the world of Clienteling: it's a world where the brand manages the client relationship. It's an online/offline integration ecosystem that is alive in China, but the West has no equivalent. In the clienteling world, retail sales become online sales associates, and brands promote their products directly to the customer database, all possib…
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Pulse #98: GenZ wil fysieke winkels, OpenAI o1, Meta schroeft targeting terug
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Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. (00:00) Intro (00:50) ‘Hoe jonger de consument, des te groter de voorkeur voor de fysieke winkel’ (04:03) Meta schroeft specifieke (re)targeting op basis van url's en klikken terug (05:48) CBS: Kwart Nederlanders gebruikt ChatGPT, 4 op de 10 gebruikt een…
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12. Effective Partner Marketing with Alex Whitford (Channext)
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The theme of our 12th podcast episode is “Effective Partner Marketing”. Joining our host Jeremy Balius to discuss all things partner marketing is Alex Whitford, VP of Revenue at Channext. Summary In this conversation, Alex Whitford, VP of Revenue at Channext, shares his insights on effective partner marketing. He discusses his background in channel…
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#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
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In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech. You’ll learn: A bare bones MarTech stack every marketer needs How MarTech stacks change as you scale How to decide whether certain tools are…
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Have a great point of view to add? Send us a text with your thoughts! Welcome Alex Lakin, Biddable Director at Encore, and fellow Twogetherer Michele Reale, Executive Media Director, as they dive into the world of B2B customer data. Listen to the episode below and take away insights on themes including: The importance of first-party data in B2B mar…
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#72: SEO: Rankingsfactoren, AI en Google updates
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Het vakgebied van zoekmachineoptimalisatie, oftewel SEO, is in korte tijd flink opgeschud. De ontwikkelingen op het gebied van AI veranderen ons zoekgedrag, voice search lijkt actueler dan ooit en ineens poppen er nieuwe zoekmachines op. Hoe speel je in op veranderingen zoals rankingfactoren, AI en Google-updates? En wat gaat dit betekenen voor je …
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Pulse #97: Strijd tegen nepreviews, Branche specifiek benchmarks in GA4, targeting op kijkers van YT-kanalen en minder trainingsdata voor AI
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Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. (00:00) Intro (01:20) ACM: aanpak verkoop nepreviews nieuwe stap in bestrijding online misleiding (03:50) Amazon Duitsland: 2,9 miljard euro omzet uit retailmedia (06:15) Google test een nieuwe vervolgkeuzelijst met de titel 'Hidden gems' ('Verborgen par…
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The Post-Olympics Show: Opportunities for Chinese Brands
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What opportunities exist for Chinese brands post-Olympics? In this world of micro-targeting and community building, smaller brands can take advantage of sponsoring Chinese athletes who may not be as expensive as sports celebrities like Eileen Gu. Did the Paris Olympics help break China's overseas travel slump? Ali and Bryce take a China marketing t…
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#154 - How to make time for strategy with Juliette Aiken, CMO at Dotdigital
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If you're finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of strategy with Juliette Aiken, CMO at Dotdigital. Juliette offers her perspective on what strategy really means, who should be responsible for it, why it…
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11. Personalising Content at Scale with Grant Hushek (Grantbot Process Consulting)
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The theme of our 11th podcast episode is Personalising Content at Scale. Joining our host Jeremy Balius to discuss all things buyer personas is Grant Hushek, Founder of Grantbot Process Consulting. Summary In this conversation, Grant Hushek shares his background in automation consulting and the value it brings to businesses. He discusses his experi…
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123 | The tech titans' partnership that saved rhinos
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Have a great point of view to add? Send us a text with your thoughts! This week on The Tech Marketing Podcast we invite David Evert, currently CRO at WeGo Golf and former channel chief and strategic alliances leader. David shares his inspiring story that brings together the technology, creativity and collaboration, that led to ground breaking conse…
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DeepDive Special: Disruptors & Frontrunners
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In deze DeepDive Special gaan we dieper in op bedrijven die hun markten hebben opgeschud en de koplopers die marketing binnen hun organisatie naar ongekende hoogten hebben getild. Inspirerende verhalen die jou als marketeer verder kunnen helpen. En daarvoor zit bij ons aan tafel Michan Katerbarg, Global Marketing Manager bij Rollepaal Pipe Extrusio…
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Pulse #96: OpenAI toont eigen zoekmachine, Insta test horizontale feed, Reddit lanceert lead ads
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Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. (00:00) Intro (00:50) Europese AI verordening is nu van kracht geworden (06:05) Kruidvat krijgt flinke boete voor fout naleving cookie-banner in 2020 (09:57) Reclamecookies blijven toch in Chrome (13:08) Pulse from the past: Apple's iOS14 vraagt om tra…
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The China Outbound Education Industry & the Impact of AI: Jimmy Lim
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In 2023, over 1 million Chinese students went abroad to study, and this number is increasing as the job market sours back home. Today, we speak with Sydney-based Jimmy Lim, co-founder and Managing Director of AIG Education Group, about the Chinese overseas education phenomenon and why it shows no signs of slowing down. AI will come into play in the…
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122 | Mastering stakeholder alignment in the channel
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Have a great point of view to add? Send us a text with your thoughts! From resistance to alignment, unifying diverse stakeholders. Jon is joined this week by channel expert Karen Hartsell, Senior Director, Global Partner Programs & Success at Cradlepoint, alongside Amanda Fitzgerald, Head of Global Distribution and Marketing as they breakdown overc…
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#153 - Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute
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In this FINITE Podcast episode, we aim to challenge the prevailing thoughts held by many B2B marketing professionals, backed by research from the renowned Ehrenberg-Bass Institute. We’ll uncross your wires around customer loyalty, net-promoter score, and price sensitivity. Jodi speaks with Professor John Dawes, Associate Director (Operations) at Eh…
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10. Partnership Strategy with Scott Pollack (Firneo)
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The theme of our tenth podcast episode is Partnership Strategy. Joining our host Jeremy Balius to discuss all things partnerships strategy is Scott Pollack from Firneo. Summary Scott Pollack, founder and CEO of Firneo, shares his journey into the world of business development and partnerships. He discusses how he fell into partnerships and the chal…
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Reinventing Xerox: Transformation, talent and tech
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37:54
Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. Deena Piq…
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Thought leadership & AI power: Harnessing content in B2B
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41:51
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41:51
Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. On this e…
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Embracing change: AI's impact on business transformation
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39:57
Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. In this e…
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Evidenza: The future of AI-driven market research
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29:56
Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. In this e…
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CFO and CCO unite: Driving growth through collaboration
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52:31
Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. Join us f…
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A spin-off success: Brand storytelling that boosts demand
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37:42
Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. In this inspiring …
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Marketing measurement: The framework for board buy-in
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Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. Jonathan …
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#152 - Should B2B marketers fear cookie deprecation? With Nohar Zmora, VP Brand and Strategic Marketing at Kaltura
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In this episode of the FINITE Podcast, we dive into a topic that's on everyone's mind: Google's upcoming 'cookie depreciation' happening this January. With the imminent loss of access to third-party Google data, many B2B tech marketers are understandably concerned about the impact on their strategies. Join us as we explore this update in depth, unc…
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China Livestream Commerce 2.0: This Next Evolution Will Go Global
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What's the new evolution of Chinese e-commerce, and why will it impact how Westerners shop? Ali and Bryce discuss China's new livestream e-commerce transformation. It has evolved from the days of the big livestreamers to hundreds of thousands of mini-livestreamers competing for attention with only several hundred viewers. This evolution is happenin…
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Met grote spelers zoals Meta en Apple die baanbrekende technologieën introduceren, zoals de Meta Quest bril en de Apple Vision Pro, komt de Metaverse met grote stappen dichterbij. Wat gaat dit betekenen voor ons dagelijks leven, voor bedrijven en voor de toekomst van digitale interacties? En daarvoor zit bij ons aan tafel Thijs Wolbers, Director Qu…
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