CFO Secrets: Financing Your Marketing Dreams 💡 | Paul Whitley

MarketPulse: Pros & Pioneers

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In this episode of MarketPulse: Pros and Pioneers, we’re joined by Paul Whitley, a seasoned Chief Financial Officer and business transformation expert. With over 30 years of experience spanning industries like retail, SaaS, and manufacturing, Paul has helped companies scale exponentially. But today, we dive deep into how marketing and finance intersect in powerful ways.

Paul shares his insights on aligning financial planning with marketing goals, shedding light on how businesses can fund their marketing efforts effectively without jeopardizing growth. Whether you're a small business trying to stretch your marketing budget or a fast-growing company looking for the next big investment, Paul’s wisdom on ROI-based decision-making is invaluable.

But that's not all. You'll also learn about the rising importance of fractional CFOs and how they can help your company stay agile while maintaining financial discipline. Paul's wealth of experience also touches on technology trends, the power of AI in marketing, and the benefits of networking for long-term success.

Don’t miss this episode if you're looking to balance financial prudence with ambitious marketing goals.

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• Paul Whitley's LinkedIn Profile: https://www.linkedin.com/in/paulwhitley
• C-Suite Support Website: https://www.c-suitesupport.com
• Paul Whitley's Email: [e-mail]

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