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コンテンツは MarketingProfs によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、MarketingProfs またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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Know What You See with Brian Lowery
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1 Flight of the Monarchs: Jaime Rojo on Beauty and Conservation 31:01
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National Geographic photographer and conservationist Jaime Rojo has spent decades capturing the beauty and fragility of the monarch butterfly. Their epic migration is one of nature’s most breathtaking spectacles, but their survival is under threat. In this episode, Jaime shares how his passion for photography and conservation led him to document the monarchs’ journey. He and host Brian Lowery discuss the deeper story behind his award-winning images, one about resilience, connection, and the urgent need to protect our natural world. See Jaime's story on the monarch butterflies at his website: rojovisuals.com , and follow Brian Lowery at knowwhatyousee.com .…
The Importance of Being Human in Your B2B Content: Liz Murphy on Marketing Smarts [Podcast]
Manage episode 363044423 series 30624
コンテンツは MarketingProfs によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、MarketingProfs またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more--all peppered with movie metaphors, existential questioning,
…
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404 つのエピソード
Manage episode 363044423 series 30624
コンテンツは MarketingProfs によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、MarketingProfs またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more--all peppered with movie metaphors, existential questioning,
…
continue reading
404 つのエピソード
Kaikki jaksot
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Marketing Smarts from MarketingProfs
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1 Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster 46:36
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Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.
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Marketing Smarts from MarketingProfs
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1 A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast] 31:39
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Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they
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Marketing Smarts from MarketingProfs
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1 Understanding Your B2B Digital Doppelg�nger and AI Decision Matrix: Andrew Davis on Marketing Smarts [Podcast] 39:22
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Explore the intriguing concept of using AI to create your very own Digital Doppelg�nger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.
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Marketing Smarts from MarketingProfs
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1 Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast] 30:52
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Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecosystem. Learn about the stages of awareness, the stages of succession, the high risks of spam, and mo
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Marketing Smarts from MarketingProfs
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1 CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts [Podcast] 34:54
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It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap your
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Marketing Smarts from MarketingProfs
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1 Navigating the Power of B2B Communication by Getting to the Point: Steve Woodruff on Marketing Smarts [Podcast] 32:35
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You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the elements of clear communication, from distilling your purpose to getting people on the
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Marketing Smarts from MarketingProfs
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1 Unraveling SEO Secrets for B2B Marketers: Kyle Roof on Marketing Smarts [Podcast] 29:52
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If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof about what really matters in SEO, what doesn't, and where to start.
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Marketing Smarts from MarketingProfs
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1 The Power of Second Chances in B2B Marketing: Kellie Walenciak on Marketing Smarts [Podcast] 39:29
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Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal i
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Marketing Smarts from MarketingProfs
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1 Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast] 26:02
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Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attrib
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Marketing Smarts from MarketingProfs
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1 Sales and Marketing Alignment Insights, Strategies, and Success Indicators: Matt Heinz on Marketing Smarts [Podcast] 27:05
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Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, an integrated approach to data management, and more, featuring a score of practical tips and tricks f
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Marketing Smarts from MarketingProfs
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1 Maximizing Your Reach--Key Concerns in Promoting and Amplifying Your Content: James Tennant on Marketing Smarts [Podcast] 35:10
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Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department comm
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Marketing Smarts from MarketingProfs
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1 Decoding Effective Communication and Understanding Impactful Connection: Jason Harris on Marketing Smarts [Podcast] 33:54
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In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason's
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Marketing Smarts from MarketingProfs
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1 Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding: Joey Coleman on Marketing Smarts [Podcast] 41:10
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Host George B. Thomas and guest Joey Coleman discuss employee engagement, including the elements that drive a motivated and productive workforce, ensuring your business thrives. Learn about hurdles you might encounter and how to overcome them, ensuri
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Marketing Smarts from MarketingProfs
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1 How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World: Kristen Habacht on Marketing Smarts [Podcast] 33:14
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Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave that sound into your marketing moments. They discuss helpful AI tools, overpersonalization, avoiding the uncanny valley, and much more.
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Marketing Smarts from MarketingProfs
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1 How Artificial Intelligence Is Impacting SEO: Chris Rodgers on Marketing Smarts [Podcast] 25:42
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Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintainin
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