She Means Business! Overcoming barriers & redefining success with Amelia Sordell, Sedge Beswick and Joanna Lyall

Marketing in the Madness

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In today's dynamic business landscape, the role of female founders has never been more pivotal. Yet, many women still face unique challenges in their entrepreneurial journeys. This week’s episode is your comprehensive guide to navigating these challenges and thriving as a female entrepreneur.
We’re bringing you an electrifying panel discussion from Madfest, where four powerhouse female founders share their insights, experiences, and advice. Hosted by Katie Street, founder of Street Agency and podcast host of "Marketing and the Madness," the panel includes Amelia Sordell, founder of Clout; Sedge Beswick, an advisor and former agency founder; and Joanna Lyall, co-founder of Better Menopause. Together, they dive deep into the nuances of being a female entrepreneur in today’s world.
The discussion touches on the importance of confidence, personal branding, and the support networks that help women succeed in business. Each founder brings a unique perspective, making this episode a treasure trove of inspiration and actionable advice.
In this episode, you’ll discover:
🚀 The Reality of Being a Female Founder: Hear Amelia Sordell’s bold take on why the term “female founder” can be both empowering and limiting, and Katie Street’s counterpoints on the importance of representation and speaking up.
👩‍👧‍👦 Balancing Business and Family: Learn from Sedge's firsthand experiences on juggling motherhood and entrepreneurship, and why inclusive spaces are crucial for female business leaders.
💡 Overcoming Funding Challenges: Joanna and Amelia discuss the high standards women face when seeking investment and how to break through these barriers with confidence and preparation.
🖌 The Confidence Gap: Understand the statistics and personal stories that highlight the confidence gap between men and women, and discover strategies to build your personal brand and self-belief.
🌟 Inspiring the Next Generation: The panellists emphasize the importance of inspiring not just women, but all aspiring entrepreneurs, to pursue their dreams and break down stereotypes.
If you’re ready to embrace the challenges and triumphs of being a female founder, tune into this empowering episode to gain the strategies and insights you need to succeed. It’s an unmissable discussion for anyone looking to make their mark in the entrepreneurial world.
Don’t forget to subscribe to the podcast and leave a review if you enjoyed this episode! Your feedback helps us bring more inspiring content to you.
Amelia Sordell
https://www.linkedin.com/in/ameliasordell/
https://www.youtube.com/@ameliasordell

Sedge Beswick
https://www.linkedin.com/in/sedge-beswick/

Joanna Lyall
https://www.linkedin.com/in/joannalyall/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

章

1. Marketing in the MADfest (00:00:00)

2. The Concept of "Female Founder" (00:00:52)

3. The Challenges of Being a Female Founder (00:02:20)

4. Investment and Inclusivity (00:05:35)

5. Confidence and Personal Branding (00:08:18)

6. Conclusion (00:10:00)