Kylie Ridler-Dutton And Darren Chat About Getting The Pitch Basics Right

Managing Marketing

Kylie Ridler-Dutton, a senior consultant at TrinityP3, is responsible for managing and facilitating some of the most high-profile creative pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches.

Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead.

As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia. One of the key findings is that many marketers and procurement teams are simply not getting the basics right. Kylie shares her experience and observations on why this is so.

You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

Listen on Podbean: https://managingmarketing.podbean.com/

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.