Jack Bensimon And Darren Talk About Rethinking Client Conflicts Of Interest

Managing Marketing

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7M ago 35:37

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Jack Bensimon is the Founding Partner and Board Chair of Tadiem and the co-founder of the award-winning agency Bensimon Byrne, and he talks about the issue of clients’ conflicts of interest.

There appears to be a massive discrepancy in the way companies work with their consulting partners and how they work with their advertising agencies. On the one hand, consultants are often chosen and valued for their category experience, and working with two or more companies in the same category makes them an expert.

But for advertising agencies, while advertisers value category experience, they will not tolerate an agency having another client in the same category. Jack shares his views on clearly defining a conflict of interest so that all parties can operate to their full potential.

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Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

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