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Farming Meets Distilling: Motor City Gas's New Adventure Rich Lockwood
Manage episode 443001402 series 3257309
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Why is Motor City Gas expanding beyond their Royal Oak location? Join us for a spirited session of the Man Cave Happy Hour as we unravel this exciting journey with none other than Rich Lockwood. Broadcasting live from Motor City Gas Whiskey, Rich takes us through their meticulous process from grain to glass, and now dirt to bottle as they venture into farming with their Ann Arbor location. Be captivated by the backdrop of live music as we discuss their first barrel for wider distribution and what sets Motor City Gas apart in the world of whiskey craftsmanship.
Have you ever wondered what makes a whiskey truly distinctive? Discover "Sweating Bullets," a unique weeded bourbon made with a bold mash bill of 25% wheat, 10% locally malted barley, and heirloom white corn, released at a potent 108 proof. Rich reveals the inspiration behind its intriguing name and offers a sensory tour of its flavors—think fruit, roasted nuts, and spices. We'll also touch on their limited distribution strategy to ensure each release meets impeccable standards, and how they decide when a barrel is just right for bottling.
Crafting and distributing whiskey in Michigan isn't without its challenges. Rich shares the complexities behind navigating stringent regulations, from packaging and labeling to government approvals. Despite these administrative obstacles, Motor City Gas remains committed to quality and innovation. Discover the evolution of their distillery as they acquire a 500-gallon pot still named Aretha, and experience the vibrant atmosphere of their tasting room. Enjoy live music, local food, and witness the distillation process firsthand in a setting that celebrates the art and passion of whiskey making. Cheers to a truly engaging and informative episode!
https://linktr.ee/ManCaveHappyHour
www.ManCaveHappyHour.com
Jamie Flanagan @DJJamieDetroit
Matt Fox @fox_beazlefox
Merch www.WearingFunny.com
章
1. Farming Meets Distilling: Motor City Gas's New Adventure Rich Lockwood (00:00:00)
2. Man Cave Whiskey Happy Hour (00:00:01)
3. Craft Whiskey Profiles and Launch Strategy (00:12:51)
4. Whiskey Distribution and Tasting Room Experience (00:21:00)
5. Podcast Recording and Hospitality (00:30:20)
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