SOURCE: Washington State, Oregon State Acquiring Expansion Big 12 Contract, Realignment Deal Coming

Locked On Big 12 | Daily College Football & Basketball Podcast

Adding Washington State and Oregon State to the Big 12 could inject fresh energy into the conference, positioning it as a truly national powerhouse with a dynamic, coast-to-coast presence. These schools bring more than just competitive sports; they offer a gateway to untapped markets, a new fan base, and a broader cultural footprint that could redefine the Big 12’s identity.

Imagine the Big 12 expanding its reach into the scenic Pacific Northwest, a region with its own rich sports culture and passionate fan following. This move would not just be about adding teams; it would be about creating new rivalries, new storylines, and new opportunities for the conference to connect with audiences far beyond its traditional boundaries. The dramatic landscapes and unique atmospheres of Pullman and Corvallis could become iconic backdrops for Big 12 matchups, adding a fresh aesthetic and geographic diversity to the conference.

From a strategic standpoint, this expansion could also be a masterstroke in media relations. By bringing in Washington State and Oregon State, the Big 12 would position itself to negotiate more lucrative TV deals, particularly with networks looking to capture audiences in the West. The expanded time zones would allow the conference to schedule games that capture prime-time viewers across the country, from the East Coast to the Pacific.

Moreover, adding these two schools would foster stability for both institutions, offering them a secure home in a thriving conference. In return, the Big 12 gains respected academic partners and further solidifies its reputation as a forward-thinking, resilient league ready to embrace the future of college sports.

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