Episode 41: Launch a Podcast with a Pro

Liss’N Kristi

This week, international broadcaster Mark McDonald joins Kristi and Alissa to talk about the podcasting revolution. From his own journey as a radio and television producer with the BBC, to launching his own podcasting production and consulting business, Mark guides us through how to launch, sustain and win a wide audience for your podcast, no matter how ambitious or small your targets.
Podcasters are moving in increasing numbers from uploading audio to showcasing both audio and video. And Mark is producing topic-based shows which are also increasing in diversity: from the Liss 'N Kristi podcast to programs about health, careers, workplace issues, sports, politics, and relationships.
We discuss the challenges of building audiences, the decision of whether to do both video and audio, dubbing recordings into foreign languages, and how artificial intelligence might change podcasting's future.
00:00 - Start
00:15 - Discovering Mark
01:23 - Starting a podcast
02:16 - Enabling people to speak to wider audiences
02:51 - Helping podcasters use digital tools
03:55 - Podcasting and Artificial Intelligence
05:47 - The Multi-Faceted Process
06:27 - Confusion around regulations
07:38 - The complicated political atmosphere
08:26 - The alternate meaning of "BBC"
11:46 - "I'm a Fox News girl"
12:15 - Mark's diversity of podcast clients
14:29 - Be "in it" for the long haul
15:25 - Motivations for podcasting
16:40 - The rise of Video and YouTube in podcasting
17:45 - The future for audio and radio - multi-tasking
18:20 - The effects of sound pollution
19:50 - The challenge of building audience
21:00 - Joe Rogan, Mr. Beast and foreign podcast translations
24:01 - The time, energy and research it takes
25:25 - Advocating for teaching "soft skills"
28:56 - How to reach Mark