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The McBride Sisters and Jess Druey on Innovation, Connection, and The Rise of Whiny Baby Wines (Part 2)
Manage episode 397496019 series 3414568
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In the second part of this special two-part episode, we explore empowerment and collaboration with The McBride Sisters and Jess Druey, the dynamic force behind Whiny Baby wines.
From the McBride Sisters' She Can Fund, to the viral success of Whiny Baby wines, we dive into how these women are shaping the future of the wine industry. We discuss:
- The story behind the creation of Whiny Baby wines and how Jess Druey's idea to create a wine that fostered connection between Gen-Z drinkers became an instant viral sensation
- How the McBride Sisters and Jess Druey leverage their unique viewpoints to make an impact for their consumers.
- How Jess, Robin, and Andréa’s collaboration is setting a new gold standard for cross-generational partnerships.
Have you tried Whiny Baby wines? Let us know your thoughts @liftedpod!
Explore Jess’ dynamic collection of delicious and engaging Whiny Baby Wines
Interested in the She Can Fund? Learn more about Robin and Andréa’s initiative here
More from Jess, Robin, and Andréa:
Learn more about your ad choices. Visit podcastchoices.com/adchoices
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