E45: Digital Selling & Not Making it Weird with Colleen Nichols

Level After Next With Katie Barnett

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In this conversation, Colleen Nichols and Katie Barnett discuss various topics related to content creation, sales, and building an online business. They talk about unconventional and polarizing topics, the importance of being relatable and authentic, and the challenges of overcoming self-doubt and comparison. They also touch on the impact of the pandemic on business, the lack of transparency in income claims, and the trends. They will also discuss Digital Sales Growth Community, a training and development platform created by Colleen. Colleen discusses her community for entrepreneurs, where members have access to various trainers and experts. She emphasizes the value of collaboration and the formation of friendships and collaborations within the community.
01:30
Book Release and Selling with Confidence

02:36
Weird Products and Confidence in Selling

03:30
Unconventional Marketing Strategies

04:33
Being a Salesperson and Overcoming Fear

06:41
Benefits of an Online Business

08:35
Finding Your Brand and Overcoming Self-Doubt

09:21
Being Purposefully Polarizing

10:21
Embracing Imperfections and Relatability

11:24
Finding Your Path and Overcoming Comparison

12:13
Creating Your Brand and Content Pillars

13:56
No Warm-up in Sales and Using Content as Warm-up

15:38
Handling Rejection and Building Relationships

17:19
Challenges in Network Marketing and MLM

19:13
Lack of Transparency in Income Claims

20:34
Trends and Lack of Transparency in Marketing

25:12
Defining Success and Micro-Influencers

27:03
The Hard Work in Building a Business

28:36
The Appeal of Online Business

29:32
The Power of Micro-Influencers

31:27
Redefining Success

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