GA4 Uncovered: The Ultimate Guide for Lawyers to Master SEO and AI Search with Pete Everitt

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21d ago 45:31

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In this episode, I’m joined by Pete Everitt, and we dive into the intricacies of Google Analytics 4 (GA4), AI's role in the legal industry, and strategies to boost SEO and conversions for law firms.

We discuss key differences between GA4 and Universal Analytics, setting up Google Analytics effectively, and optimizing website conversions. Additionally, we explore the impact of AI on search, creating meaningful content, and leveraging AI for enhanced digital marketing.

Pete also shares insights from 'The Million Dollar Weekend' by Noah Kagan and stresses the importance of sustained client relationship management.

Pete gives listeners actionable tips on:

00:00 Intro
01:18 Understanding GA4: Basics and Differences
02:19 Challenges and Criticisms of GA4
05:16 Setting Up GA4: Key Steps and Tips
09:04 Tracking and Analyzing Traffic Effectively
15:17 Conversion Optimization Strategies
19:06 Real-World Examples and Best Practices
23:20 Customer Service Frustrations
24:16 Website Conversion Essentials
25:17 Understanding Calls to Action
27:09 Optimizing Client Interaction
32:03 Marketing Funnels and Strategies
34:18 The Role of AI in SEO
39:14 Book Recommendation: The Million Dollar Weekend
41:12 Final Thoughts on Conversions

Resources mentioned in this episode:

Million Dollar Weekend by Noah Kagan

Connect with Pete here:

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