Cyber Monday Special: Scaling True Classic to $150M+ In Revenue

LEADING BRANDS® — Wavebreak Podcast

Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years.

In this episode you’ll learn:

• The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today)
• How they increased revenue 30% by expanding internationally and which countries besides the US are their top performing
• Lessons from launching 5 retail stores in 2 months

And so much more - this episode is a must listen that originally aired in March 2023.

Ryan Bartlett is the co-founder & CEO of True Classic.

Links Mentioned

• True Classic
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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