#390: David’s Bridal: Cultivating the Next Generation of Customers by Prioritizing Emotional Loyalty Efforts

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Emotional loyalty is one of the most important facets of customer loyalty. Understanding what drives it and being able to leverage it throughout all the brand touchpoints is important—and extremely challenging.

David’s Bridal focuses on supporting the moments that matter to its customers. The brand endeavors to help customers enjoy these deeply emotional experiences and has developed holistic loyalty programs such as David’s Bridal Diamond and Diamond High to address the opportunities before them.

In this podcast, Loyalty360 CEO Mark Johnson talks to Dave Feldman, Chief Marketing Officer at David’s Bridal, about the brand’s loyalty programs and offerings. Feldman also touches on how providing customers with incredible value helps make the process of planning for “once-in-a-lifetime” events as stress-free as possible, as well as how a focus on next generation customer loyalty supports Diamond High and, ultimately, Diamond loyalty.

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1. #390: David’s Bridal: Cultivating the Next Generation of Customers by Prioritizing Emotional Loyalty Efforts (00:00:00)

2. The Impact of Emotional Loyalty (00:00:03)

3. Creating Authentic Partnerships and Emotional Loyalty (00:08:46)

4. Building Emotional Loyalty Through Customer Engagement (00:14:18)

5. Exploring Customer Loyalty Strategies (00:19:43)