Christian Stadler and Julia Hautz: Opening Up Strategy

Lancefield on the Line

For too long, strategy has been conceived and designed behind closed doors, at the top table. For leaders to invite others to contribute is often seen as a sign of weakness, diminishing the leaders’ stature, authority, and control. However, the reality is that leaders often find it difficult to develop imaginative ideas on their own, shackled as they are by their conventional wisdom and groupthink. It's no wonder that many fail.
Opening up the strategy process through contests, crowdsourcing, communities generates better ideas, more realistic plans, and more effective execution than a traditional, closed approach. We shouldn’t confuse an open strategy process with a free-for-all. There are important nuances of when, how and by how much to open-up the process. Leaders must act forcefully (sometimes unilaterally) to frame the strategic question, choose whom to involve, establish the rules and incentives of engagement, select the platform for participation, and, ultimately, take the decisions.
Professors Christian Stadler and Julia Hautz, two of the four authors of the book ‘Open Strategy: Mastering Disruption outside the C-suite’, describe how to do open strategy skilfully and why it matters.
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