Leveraging Tech to Scale w/ Darren Woodard

Keeping It Real - Real Estate Growth Tips, Tricks, & Techniques

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1M ago 44:51

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In this episode of Keeping It Real, Darren Woodard shares his journey in real estate and how he leveraged SEO to generate leads.

From door knocking and using a reverse directory book to find phone numbers to his first real estate website in 2006 which he quickly started optimizing for SEO with neighborhood-specific content and has been crushing it with SEO since.

Some of the topics we explore in this episode are:

Creating neighborhood-specific content
How his business took off during the 2008 recession
What to do when you are hit with a Google penalty
Why you need more than just a WordPress site
Optimizing URL structure
How technology has changed follow-up
Recruiting opportunities

We also have a quick chat with Darren’s marketing director, Lisa Broussard, about going through a company rebrand.

Tune in to hear how Darren’s business has evolved and some of the lessons he’s learned along the way.

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