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The Power of Storytelling in Product Marketing, with Peter Kortvel (Senior PMM @ Scandit)
Manage episode 366690954 series 3477051
コンテンツは EarlyNode and Kristina Terziyska によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、EarlyNode and Kristina Terziyska またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Peter Kortvel talks about the power of storytelling in product marketing.
Tune in to learn more about:
~ Why is storytelling important, and how to use it in product marketing?
~ The Old World vs. New World Framework for impactful positioning.
~ Things to know before joining the startup world as a PMM.
Timestamps
- (00:00) - Intro
- (01:00) - Peter's career highlights.
- (04:50) - Why is storytelling important in Product Marketing?
- (07:43) - How can companies use storytelling to showcase products?
- (13:23) - What is the Old World vs. New World Framework?
- (16:42) - How Peter develops storyboards for a brand?
- (21:03) - Peter's experience in hiring PMMs.
- (25:59) - Advice for people who want to jump into the startup world as PMM.
- (28:34) - Biggest learnings from the episode.
- (30:49) - Outro
Follow Peter Kortvel
On LinkedIn: https://www.linkedin.com/in/peterkortvel/
On Twitter: https://twitter.com/PeterKortvel
Mentioned in the Episode
Peter’s Product Marketing Newsletter: https://productmarketingnewsletter.com/
Animated Oreo Ad: https://youtu.be/kI41Fh9RSi0
React.js Agency for Startups - https://reactsquad.io/
The SaaS Operator Newsletter - https://earlynode.com/subscribe/
Kristina Terziyska
On LinkedIn: https://linkedin.com/in/kristina-terziyska
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