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"You Have To Create Content For Every Touchpoint In The Buyer's Journey!"
Manage episode 431662230 series 2934685
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Anu Ramani is the founder of agency Isoline Communications Limited - a B2B Tech Marketing agency.
In this conversation we discuss:
- The importance of creating content for every touchpoint in the buyer's journey, from basic information search to in-depth technical content
- The power of generative AI to enhance productivity and innovation in marketing
- the need for curiosity and experimentation in B2B marketing
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Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.
Check out our four most downloaded episodes:
From Uber and BCG to building a telehealth for pets startup with Michael Fisher
From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu
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