E355 - The Six Equations of the “Science of Marketing" (Avi Kumar, Kuware, Inc)

Inbound Back Office

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8M ago 27:26

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Are you tracking your marketing ROI properly?
Are you making marketing decisions based on feelings more than data?
If you don't know, our guest is here to break it all down so you know for sure.
On this episode, we have Avi Kumar, founder and CEO of KUWARE Inc., a marketing and advertising agency headquartered in Austin, TX, USA, and a subsidiary in NCR, India. Kuware focuses on growing Local Service Businesses through organic and paid media.
In this episode, you'll learn:

What the Science of Marketing is
How to figure out how much you should be spending on marketing
How to properly calculate your marketing ROi
The 2 biggest factors of effective marketing

You can find Avi at Kuware and Invisible PPC and on socials:
LinkedIn
If you liked this episode, please leave us a review on Apple Podcasts!

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