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On this episode, we have Emily Lyman, CEO & Founder of Branch & Bramble to talk to us about the value of empathetic marketing. Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping them achieve tangible marketing results. Today, she is the CEO and Founder of Branch and Bramble, an award-winn…
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On this episode of the IBO podcast, we have Carolina Fowler, Brand and Marketing Strategist at Lovegood Studio to discuss Utilizing an Experimental Mindset to Grow Your Business. Carolina is a brand and marketing strategist and founder of Lovegood Studio. After 16+ years in marketing, she approaches business growth with a Design Thinking-inspired e…
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You've heard it before but we will say it again; the easiest way to make more money in your agency is to shore up your systems and processes so you don't leave money on the table. On this episode of the podcast, we have Moustafa Moursy, President of Push Analytics to talk about building out your systems for success as an agency. Moustafa Moursy is …
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You're probably doing well as a generalist agency. But what if I told you that you could be doing so much more with a simple shift? By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less work. On this episode, we have Corey Quinn of Corey Quinn, Inc. who breaks down how to turn your agen…
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On this episode, we have James Elliman, Founder of Elliman Technologies LLC to talk about what marketing agencies should be discussing with their client's IT to save their emails from spam filters. James Elliman founded Elliman Technologies LLC in 2019 after working for a $1.7 billion telecommunications company and seeing their technology and secur…
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On this episode, we have Alicia Branham, CEO - Head Bad Ass at Bran Marketing to talk about incorporating automation and AI into your business. Alicia is a design and marketing luminary with over two decades of experience as a Creative and MarComm Director. Her journey into entrepreneurship was fueled by an unwavering determination to break free fr…
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On this episode, we have Nick Baird, Founder of Nick of Time Search to talk about Bridging the gap between earning clients NOW and investing in SEO for the future. Nick is a 30 year old who ditched the conventional 9-5, booked a one-way ticket to Germany, and works 100% remotely as an SEO consultant and content marketer. His favorite clients to wor…
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On this episode, we have Stæven Frey, Founder/Chief Brand Scientist at Quantum Branding Agency, to talk about how to diagnose and sell branding using BrandScience. Stæven is the “adorkable” Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ —t…
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On this episode, we have Jarod Spiewak, Founder of Comet Fuel to share with us why prospective clients don't want to work with agencies. Jarod is an international speaker and founder helping service and SaaS businesses scale to $5M-$10M by turning Clicks To Cash. He spent a year working in corporate America and two with a digital marketing agency b…
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On this episode, we have Kevin McCann, President of Lead-Launcher to talk about "Mastering the Sales Funnel: Strategies for Tech Companies." Dive into the nuances of crafting an effective sales funnel specifically tailored for tech companies. Kevin discusses the challenges and solutions in lead generation, nurturing, and conversion. Kevin McCann is…
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As agency owners we often stick to the major marketing offerings for our clients but don't dive into aspects such as Brand Management. It's commonly a blind spot for clients as well. Yet, it's crucial to the health and growth of a company. On this episode, we have Allison Conway, Founder & Creative Director of Sealevel Agency to talk about how to o…
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Video marketing is an important piece of your marketing plan. While often misunderstood, with the right strategy (and guidance from the right agency!) you’ll soon see why it’s so important. That's why we are so excited to have Komal Chaturvedi, Co-Founder and CEO of MotionGility - to talk to us All About Video Marketing. Komal Chaturvedi is a co-fo…
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There are two main pricing strategies agency owners will employ. One is the hourly rate strategy and one is the value-based pricing strategy. With either of them, you have to know what your internal labor rate is to effectively price your services. Without that, your profitability is unknown and your revenue growth will suffer. On this episode, we …
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On today's podcast, we are welcoming back Julie Nichols, Owner of Julie Nichols Marketing, for the final episode in our 6-part series on Building a Marketing Agency. Today’s episode is called: Forward Momentum: Becoming the Marketing Expert. Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses…
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Have you ever had that moment with a client when you nailed their branding, and they said, "That's me!" It's an amazing moment, but not all clients get that experience. That is why today's podcast guest created a simple system to help brands and small business owners really understand their brand and get that moment. Then, they can move out of impo…
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As agency owners, it can feel like we need to be the smartest person in the room when we get a new client. This can lead to us creating a marketing strategy that overhauls their whole marketing approach to prove that we know what we are doing. However, that isn't the most productive way of getting results quickly. And it could result in a lot of mo…
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In the competitive agency world, one of the most valuable assets you can have is a deep connection with your clients. Build strong client relationships, and you will have a thriving agency. On today's podcast, we have Katy Ward, StoryBrand Certified Guide and Copywriter at New Story Marketing, to talk about how to build affinity with clients. Katy …
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Did you know that there are 875 million people who use LinkedIn, but only 1% of those people post content, and only 10% engage? What does that mean? Well it means there is a lot of opportunity to build a personal brand on LinkedIn. While it can feel flooded with content, the truth is it is not. And there's no way to know who is actually consuming y…
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Did you know podcasts are a type of PR you can utilize for your agency? PR isn't just articles and press releases. It is a way to build your brand's reputation. On today's podcast, we have Chrissy Bernal, Founder of Be A Better Brand, to share with us about how to set your agency up for success with PR. After suddenly ending up in the global spotli…
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On today's podcast, we have Janet Mesh, the CEO + Co-Founder of Aimtal, talk with us about How to use YouTube video content to execute an integrated marketing strategy for B2B. Janet runs a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who,…
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Burnout is all too common among agency owners. We have big goals and want to grow and then scale. Yet, in the process, we often lose ourselves. On today's podcast, we have Beth Carr, CEO of Fortified Branding, to talk with us about how agency owners can mitigate and lessen burnout as they are scaling. Beth Carr, Messaging Architect, Brand Strategis…
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On today's podcast, we have Julie Nichols, owner of Julie Nichols Marketing, back for part 5 of our 6-part series on Building a Marketing Agency. Today’s episode is called: Balancing and Refining Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing e…
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On today's podcast, we have Lauren Colson, CEO and Founder of Colson Strategies, talk about some of the biggest mistakes business owners make when it comes to money. Lauren is a number geek with people skills! As the owner of Colson Strategies, she runs a small but mighty team. Lauren finds passion in helping business owners make the best, most inf…
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2024 is upon us; with that, consumers expect a more streamlined and targeted ad experience. How frustrating is it when you see an ad, click on it, and it takes you to a different product or service? As agency owners, we must be extremely mindful of our ad strategies and make them customer-centric for a good experience and improved ROAS for our clie…
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Becoming an expert in your field is something we all aspire to. The deeper into your field and the more expertise you gain, the easier it is to compete in your space. Not only does it allow you to attract the right clients and serve them better, it also allows you to build a team of experts that stay with your agency. On today's podcast, we have Da…
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In today's environment, anyone can build a brand online. It has opened up the world of entrepreneurship in a way we've never seen. But it has also created the necessity for business owners, especially service-based businesses like marketing agencies, to build a personal brand. It can set your agency apart from all the other agencies out there. On t…
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On today's podcast, we have Julie Nichols, Owner of Julie Nichols Marketing, back for part 4 of our 6-part series on Building a Marketing Agency. Today’s episode is called Niching Down. Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert stra…
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Building trust with our audience and clients is a large part of what we focus on as agency owners. But did you think about building trust even in the SEO process? On today's podcast, we have Meg Clarke, Owner at Clapping Dog Media to share with us about how building trust with your audience is an overlooked but crucial part of SEO. Meg is a master …
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Work environment and culture play a crucial role in your agency's success. Fostering a positive work atmosphere can boost productivity and lead to significant internal and external growth with clients. On today's podcast, we have Sarah Loughry, Founder & CEO of Emdash Content Studio to talk about the importance of cultivating a fun team environment…
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AI isn't going anywhere. In fact, it is going to become more and more a necessity for agency owners to adopt and understand. Just like in 2020, we have to adapt or get left behind. There are so many benefits to how AI can modernize your business. On today's podcast, we have Raul Hernandez Ochoa - Founder and CEO of Do Good Work, to talk about How t…
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On today's podcast, Julie Nichols, Owner of Julie Nichols Marketing, gives us a real-time glimpse into this phase of starting a marketing agency and how she's navigating these challenges. Join us for Pt. 3 of our 6-part series: Running Up That Hill. Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small bu…
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In today's fast-paced digital world, establishing a memorable brand while navigating the ever-evolving social media landscape can be a daunting task. But fear not because we've got a game-changing solution for you! On today's podcast, we have Annie Schiffman, Founder and CEO of The PAGER Method to talk about how to build your brand with the PAGER m…
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Does your agency focus on a specialization or a niche? Niching is what industry you serve. Specialization is what type of services you offer. The more you niche down to your target vertical and the more you trim your services down to a few specializations for that niche, the easier it is to scale and become a thought leader in your space. On today'…
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Creating and maintaining good relationships with our clients is crucial to growing our marketing agencies. There are a few foundational things that should be in place to ensure a smooth and positive experience for both the client and the marketer. On today's podcast, we discover what those things are with Michelle Puccinelli, Owner of Micro Markete…
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The Honeymoon is over! Starting a marketing agency is exciting and fun at first. But then reality sets in, and the challenges and pressure start to surface. On today's podcast, Julie Nichols, Owner of Julie Nichols Marketing, gives us a real-time glimpse into this phase of starting a marketing agency and how she's navigating these challenges. Join …
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Time tracking can be difficult to get compliance on when it is presented as micromanaging and feels like monitoring. However, when you present the value of having that data WITH context, employees will more likely get on board with it. Better business decisions can be made with good information, such as pricing, hiring, and scaling your agency well…
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On today's podcast, we have Melissa Jones, CEO and Founder of 3816 Creative, to share with us How to Use AI to Improve Overall Team Efficiency and Client Experience. With over ten years of experience as a UX Designer, Melissa Jones at 3816 Creative currently calls Downtown Nashville home. You'll find her exploring local foodie spots on her days off…
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On today's podcast, we have Danni White, CEO of DW Creative Consulting, to speak with us about how content marketing and social media marketing tie in with personal branding and storytelling. Danni White is the CEO of DW Creative Consulting Agency, a digital marketing agency that focuses on helping professional service companies and nonprofits grow…
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Creating business and/or product names is HARD. It can hold up all your marketing for months while you figure out the right name. Or worse, if you get the name wrong and it flops with your audience, all the time spent on branding and design goes out the window. On today's podcast, we have Lynn Tickner, Founder of Ink and Key, to share how to Create…
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On today's podcast, we have Julie Nichols, owner of Julie Nichols Marketing, to share her journey of starting a marketing agency. This will be a 6-part series that will follow the next six months of Julie's journey. We will learn alongside her to gain insights into agency life, offer development, branding, and so much more! This series will air the…
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On today's podcast, we have Danny Gavin, Founder + Chief Strategist at Optidge to talk about how to level up in client management. Danny Gavin is the Founder and CEO of Optidge, an internet marketing agency, an adjunct MBA professor of Marketing at the University of Houston's C.T. Bauer School of Business, and the founder of ODEO, the only online, …
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One of the biggest ways to build trust with potential clients is to have case studies available. However, this is the step we seem to skip as creatives because we want to move on to solving the next problem. On today's podcast, we have Josh Brammer, Agency Coach and Growth Consultant, to share how to quickly create and share client stories to fuel …
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Are you a master at delegating? Or do you tend to meddle in the tasks you assign to your marketing teams? Trust is built or broken with your teams and clients by the way you delegate or allow your clients to delegate to you. On today's podcast, we have Jake Brown, CEO of Air Balloon Advisory, share how to use delegation to get results using his Gol…
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Establishing expectations with clients starts in the sales process and continues throughout the relationship. The first 90 days to 6 months are critical for establishing communication patterns and building trust. Our guest on today's podcast, Prince Kumar Singh - Assistant General Manager - Digital Marketing at JustWords Digital, shares with us a 6…
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Your financials can be one of those things. Creativity and strategy can feel more fun. However, it is key that you look at your numbers so you know how to scale and avoid potential issues simply because you are unaware. On today's podcast, we have Robert Patin, Founder and Agency Scale Partner of Creative Agency Success, to share with us about Prof…
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We all know that messaging and getting "clear" is crucial to driving sales and growing our businesses. However, it can feel very tangled in our heads when we try to figure out what our core message is and how we apply it to each stage of the buyer's journey. I've heard a lot of people talk about messaging, but I've never heard anyone describe it in…
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One of the quickest ways to grow your agency is by using VAs. The cost is low The opportunities are endless Productivity and profits increase Availability to serve clients becomes open ended Still not convinced? Check out what today's podcast to see what Chris McShanag, COO and President of BizVA has to say on the subject. He shares how virtual sta…
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On today's podcast, we have Chris Cupero, President and COO of LiveRetail to share with us some Marketing Strategy Tips to Grow Your Brand or Franchise Using Localized Content Techniques. In this episode, Chris shares his expertise in localized content techniques and provides valuable insights on how agencies and brands can leverage hyper-localized…
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Did you know that LinkedIn changed its algorithm THIS WEEK?! They are prioritizing meaningful conversations over viral posts. What are your thoughts on that? How do you think it will affect what you are currently doing on LinkedIn for your agency and your clients? On today's podcast, we have Louise Brogan, CEO of Louise Brogan, LTD, to speak to us …
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Chat GPT is all the rage now. It is getting smarter. We are getting better at using it. But there is still so much power in it that we haven't fully realized yet. Some of the leaders in our industry are finding ways to use it to not only grow their businesses but create processes to increase conversions, create business ideas, and so much more. Tod…
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