The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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E441 - The Value of Empathetic Marketing (Emily Lyman, Ranch & Bramble)
Manage episode 408905920 series 1940409
コンテンツは Inbound Back Office によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Inbound Back Office またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
On this episode, we have Emily Lyman, CEO & Founder of Branch & Bramble to talk to us about the value of empathetic marketing.
Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping them achieve tangible marketing results. Today, she is the CEO and Founder of Branch and Bramble, an award-winning marketing agency. She specializes in blending data with heart and values to create meaningful audience connections for brand partners which include Patagonia, Paramount, and Simon & Schuster. Emily recently became an innkeeper and chicken mom when she and her husband purchased a bed and breakfast in the Catskills.
Emily covers:
You can find Emily at Branch and Bramble and on socials:
LinkedIn
Get her free empathetic marketing ebook.
If you liked this episode, please leave us a review on Apple Podcasts!
…
continue reading
Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping them achieve tangible marketing results. Today, she is the CEO and Founder of Branch and Bramble, an award-winning marketing agency. She specializes in blending data with heart and values to create meaningful audience connections for brand partners which include Patagonia, Paramount, and Simon & Schuster. Emily recently became an innkeeper and chicken mom when she and her husband purchased a bed and breakfast in the Catskills.
Emily covers:
- The impact difference in marketing messaging types
- Understanding how human emotions play a role in purchasing decisions
- Empathetic marketing framework
- How to prove through data that empathy works
You can find Emily at Branch and Bramble and on socials:
Get her free empathetic marketing ebook.
If you liked this episode, please leave us a review on Apple Podcasts!
402 つのエピソード
Manage episode 408905920 series 1940409
コンテンツは Inbound Back Office によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Inbound Back Office またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
On this episode, we have Emily Lyman, CEO & Founder of Branch & Bramble to talk to us about the value of empathetic marketing.
Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping them achieve tangible marketing results. Today, she is the CEO and Founder of Branch and Bramble, an award-winning marketing agency. She specializes in blending data with heart and values to create meaningful audience connections for brand partners which include Patagonia, Paramount, and Simon & Schuster. Emily recently became an innkeeper and chicken mom when she and her husband purchased a bed and breakfast in the Catskills.
Emily covers:
You can find Emily at Branch and Bramble and on socials:
LinkedIn
Get her free empathetic marketing ebook.
If you liked this episode, please leave us a review on Apple Podcasts!
…
continue reading
Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping them achieve tangible marketing results. Today, she is the CEO and Founder of Branch and Bramble, an award-winning marketing agency. She specializes in blending data with heart and values to create meaningful audience connections for brand partners which include Patagonia, Paramount, and Simon & Schuster. Emily recently became an innkeeper and chicken mom when she and her husband purchased a bed and breakfast in the Catskills.
Emily covers:
- The impact difference in marketing messaging types
- Understanding how human emotions play a role in purchasing decisions
- Empathetic marketing framework
- How to prove through data that empathy works
You can find Emily at Branch and Bramble and on socials:
Get her free empathetic marketing ebook.
If you liked this episode, please leave us a review on Apple Podcasts!
402 つのエピソード
すべてのエピソード
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