‘Doing it the Ripley way’ with Little Ripley Day Nurseries in North Birmingham

In the frame

In 1987, when district nurse, Ruth Appleby, was looking to place her children into childcare, she saw an opportunity in her local area. 36 years later, her business operates 16 nurseries, each with a good or outstanding rating from Ofsted. As well as working with a number of family members, she maintains a very loyal workforce and even employs staff who were toddlers at the first site she opened. So, how has she achieved this business growth whilst balancing standards with fees, and maintaining loyalty and trust from both staff and clients alike? Tune in to learn about the ‘Ripley way’.