236: Aligning Marketing and Sales: The Key to Small Business Revenue Growth with Guest Kyle Mealy

Imperfect Marketing

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Kendra talks imperfect marketing with Kyle Mealy, a dynamic leader, teacher, and speaker who specializes in unlocking trapped potential in entrepreneurial businesses and their leaders. Kyle is a fractional Chief Revenue Officer for small businesses, helping them align their marketing and sales strategies for maximum growth.

Topics covered in today's conversation include:

• The importance of aligning marketing and sales strategies
• How to define and measure profitable return on investment (ROI) for marketing and sales
• The concept of ROASS (Return on All Sales and Marketing Spend)
• Why marketing should be the "tip of the spear" in revenue generation
• The "7x7" rule in marketing: reaching your audience seven times in seven different ways
• How fractional C-suite roles can benefit small businesses
• The challenges of marketing your own business, even as an expert

Resources:

• Traction by Gino Wickman (EOS - Entrepreneurial Operating System): https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837

Connect with Kyle Mealy:
LinkedIn
Website
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章

1. Fractional Chief Revenue Officer (00:00:00)

2. Maximizing Revenue Through Marketing and Sales (00:06:28)

3. Profiting Through Smart Financial Decisions (00:16:00)

4. Marketing and Revenue Strategies (00:20:31)