2: Why Accessibility is Crucial in Product Management

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

Today, in the How to Succeed in Product Management Podcast, Jeff welcomes a panel of experts on Product Management to discuss enabling accessibility features across all platforms. Together with Keela Robison, Ambika Sharma, Sumantro Das, Dr. Hoby Wedler, and Soumeya Benghanem, the panel unpack the different challenges that product managers have to deal with when building accessibility features, and in making websites and products more accessible to all customers of different backgrounds.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro
• 01:47 Join the Product Management Center Slack channel with Sarah Gallo
• 03:16 Soumeya talks about the need for accessibility
• 05:10 “We make sure that our product and service is working well for everyone.” Keela Robison, VP, Product Innovation at Netflix
• 08:07 Ambika Sharma on managing accessibility by tracking bugs and accessibility codes
• 09:51 “Support our shoppers in all backgrounds and implement inclusive design.” - Sumantro Das
• 12:09 “Accessibility is making life more enjoyable for all of us.” Dr. Hoby Wedler
• 17:56 Challenges for Product Managers as they try to get more accessible
• 21:09 Concerns related to accessibility features not included in websites
• 24:49 How does accessibility go into the overall product roadmap?
• 30:42 The different types of accessibility to consider when building features
• 37:46 Common challenges faced when building accessible product and how to overcome these challenges
• 45:12 How can Customer Success and Support Teams help and support Products Team and Product Managers in driving accessibility features