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It’s all about the content with Lucie Cave and Sophie McCartney
Manage episode 298046224 series 2915108
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Lynne Parker talks content with media superstar Lucie Cave and ‘comedimum’ Sophie McCartney. Content is today’s media currency consumed from the minute we wake up, on the move, on the loo or wherever we have access to a screen. Whether we admit it or not, we are all content obsessed and some of us make a living creating it. Lucie is currently Chief Content Officer at Bauer Media responsible for stand-out, award-winning editorial and commercial campaigns across 105 brands and 25 million consumers. Sophie McCartney, aka Tired and Tested, won the award for Best Web Series in the 2020 Funny Women Awards, as voted for by the general public. Her riotous representation of modern day ‘mumming’ has turned her into content royalty with over 1.2 million adoring social media fans. Together Lucie and Sophie help Lynne negotiate the content landscape and share their philosophy about making work fun.
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