Episode 552: Part 6: How to Use Keyword Intent in Your Website Content Strategy

Home Inspector Podcast by InterNACHI

Understanding search intent on Google is a great way to learn about current and prospective clients of home inspectors. It gives inspectors invaluable insight into clients’ needs, so inspectors can appeal to them with website content that addresses those needs. In the previous webinar, we learned about keyword intent and how people search. In this last Part 6 of the webinar series, let’s learn how to use keyword intent in your inspector website content strategy.