Home Care Marketing: Mastering the Art of Transforming Prospects into Dedicated Home Care Clients

Home Care Marketing & Sales Mastery by Approved Senior Network®

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Ever wondered how to transform potential leads into dedicated clients in the realm of home care services? Brace yourselves as we unearth the secrets to this subtle art, walking you through ten crucial steps from the initial intake call to the start of care. We'll talk about why it's essential to take incoming calls live, how a well-set voicemail might just be your game-changer, and why answering emails promptly can make a world of difference.
We're not stopping there! Join us as we delve into the nitty-gritty of preparing for assessments, especially when it comes to Alzheimer's or dementia cases. We'll equip you with tools to gather crucial information and, more importantly, position yourself as an expert in your field. Plus, we share insider strategies for saving money on home care services. In the latter part, we shift focus to the caregiver search and onboarding process, shedding light on why introducing caregivers to clients can make or break your success.
As we wrap up, we dive into prime marketing strategies and fall promotions, underscoring the value of feedback from clients and their families. We'll inspire you with handouts and resources designed to drive your journey in-home care services. So, come along as we unravel the essence of these processes and set you on a path to mastery in transforming prospects into clients. Tune in, be inspired, and let's revolutionize home care services together!
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章

1. Home Care Marketing: Mastering the Art of Transforming Prospects into Dedicated Home Care Clients (00:00:00)

2. Turning Prospects Into Clients Process (00:00:15)

3. Preparing for Assessments and Guidance (00:10:46)

4. Home Care Assessment and Plan (00:19:55)

5. Caregiver Search and Onboarding Process (00:31:02)

6. Importance of Introducing Caregivers to Clients (00:38:41)

7. Marketing Strategies and Fall Promotions (00:47:58)

8. Mastermind Meeting Wrap-Up and Farewell (01:00:28)