Navigating the E-Commerce Maze: Adapting to Big Tech, TikTok, and Global Markets

High Voltage Business Builders Podcast

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5M ago 34:23

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Integrate multiple platforms (Amazon, TikTok, Shopify) for a strong e-commerce strategy
Consider expanding into international markets, particularly the Middle East and Latin America
Utilize AI-driven content creation while being mindful of ethical considerations
Focus on branding to avoid product saturation
Stay informed about platform updates and incentives (e.g., TikTok Shop's current low fees)
Time international expansion carefully, focusing on establishing a strong domestic presence first

Chapters:

00:00 Introduction and recent eclipse discussion

03:45 E-commerce platform strategies

07:30 TikTok Shop and social commerce

11:15 International market opportunities

14:30 AI in e-commerce and ethical considerations

17:45 Global commerce and expansion strategies

20:30 Challenges in scaling and focus on branding

23:15 Future trends and closing thoughts

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