A Deep Dive into the Importance of an SEO Strategy - The Journey of Anna Colibri (Growth Marketing Series)

Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs

As a business owner, you need to understand that finance is interconnected with other business activities. A holistic approach to business finance in Toronto, Canada offers significant returns to your business. Moreover, to maximize growth, everyone in your team should be a finance ambassador. Your marketing team should know the return of investment for the growth strategies that they use. Effective information management can help you determine future marketing spending.

Among these growth marketing strategies, your company may benefit from search engine optimization or SEO. However, an SEO strategy may intimidate some business owners. You may not know much about it, but don’t let this stop you from exploring its potential. An SEO strategy can help your company grow in the long term.

In this episode, Anna Colibri talks about the importance of a growth marketing strategy. She gives practical tips on developing an SEO strategy to generate more leads and achieve a higher conversion rate. Anna shares tips on what makes a good SEO strategy. She also talks about the necessity of financial knowledge in running a business.

If you are a mission-driven founder who wants to learn more about the importance of an SEO strategy, then this episode is for you!

3 reasons why you should listen to the full episode:

1. Learn about the particulars behind SEO.
2. Discover the best way to develop an SEO strategy.
3. Appreciate the importance of financial knowledge.

Episode Highlights

• [06:59] Why Anna Started Her Digital Marketing Company
• [09:54] Prioritizing Marketing in a Business
• [12:15] Anna’s Experience in Marketing
• [14:29] Struggles Businesses Have with SEO
• [19:03] New vs. Established Businesses
• [23:03] Thinking Long-Term
• [25:55] Essential SEO Components
• [28:12] The Importance of Location
• [29:40] Creating Backlinks
• [32:51] Other Methods To Build Links
• [34:35] Why an SEO Strategy Is Worth It
• [36:41] How an SEO Strategy Relates to Sales
• [39:47] SEO vs. Paid Marketing
• [42:19] User Experience In SEO
• [44:08] Changes in Anna’s Financial Knowledge

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Connect With Me
Ready to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.

Resources:

• Download this Action Guide to help you understand the importance of and develop an SEO strategy for your business.
• Her CEO Journey Podcast Episode 101 - Embracing Purpose Entrepreneurship and Becoming a B-Corp - The Journey of Carla Heim and Kasha Huk
• Her CEO Journey Podcast Episode 111 - Reimagining Business Finance: How a Holistic Approach Can Help You Improve Your Business
• Purpose to Prosperity Club on Clubhouse
• Connect with Anna: LinkedIn | Instagram