BJ Birtwell of Electrify Expo

Grid Connections

Summary
We sit down with BJ Birtwell, the CEO and Founder of Electrify Expo. North America's largest touring EV festival that showcases all things electric: cars, bikes, scooters, skateboards, watercraft, and more. The festival aims to provide real-world experiences with electric products to help people determine if going electric is right for them. The festival stands out from traditional auto shows by creating a festival environment with music, food, and a wide range of activities. The festival attracts a diverse range of consumers, including EV enthusiasts, skeptics, and mainstream consumers. The conversation covers various topics related to electric vehicles (EVs) and the electrification of different modes of transportation. The guests discuss the advantages of electric boats, including reduced pollution and noise. They also touch on the benefits of e-bikes, such as quick torque and increased safety in urban settings. The conversation concludes with a discussion on the need for improved EV charging infrastructure and the importance of EV education for consumers.

Takeaways

1. Electrify Expo offers a pressure-free, festival environment with music, food, and a wide range of activities for attendees with electric products to help people determine if going electric is right for them.
2. Electrify Expo is not just about electric cars, it has a variety of electric options, including cars, bikes, scooters, skateboards, and watercraft, to cater to different interests for the whole family.
3. The festival attracts a diverse range of consumers, including EV enthusiasts, skeptics, and mainstream consumers.
4. EV infrastructure is a challenge that needs to be addressed to drive broader EV adoption.
5. The messaging around EVs should focus on the benefits and features of electric vehicles, rather than solely on environmental factors, to appeal to a wider audience. Electric boats offer advantages such as reduced pollution, noise, and environmental impact.
6. Electric motorcycles provide a smooth ride, instant acceleration, and a more immersive experience for riders.
7. E-bikes offer quick torque and increased safety in urban settings.
8. There is a need for improved EV charging infrastructure and better communication with consumers about charging options.

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Keywords
Electrify Expo, EV festival, electric vehicles, real-world experiences, festival environment, EV adoption, dealership experience, e-bikes, EV infrastructure, mainstream consumers, electric vehicles, EVs, electric boats, electric surf boats, wake surfing, electric motorcycles, e-bikes, EV charging infrastructure, EV education