What it's like to build a golf brand from scratch? | Interview: Aretera Co-Founder Alex Dee

GOLF’s Fully Equipped

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10d ago 41:57

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On this week's episode of Fully Equipped, GOLF's Jonathan Wall and True Spec Golf's Kris McCormack sit down for an exclusive, in-studio, interview featuring Aretera Co-Founder Alex Dee. Known for his work on Fujikura's Ventus line, he explains what it's been like starting a shaft brand from scratch and their vision for impacting the golf equipment industry.

Thanks to our official sponsor Golf Pride and their new Reverse Taper putter grip.

It’s the most crucial split-second in golf. You can’t worry about if the ball is going in the hole or not – if you haven’t worried about what’s happening at impact. That’s what led Golf Pride to design a grip to ensure you’re set up to succeed in that split-second. The very moment where the putt is decided. With REVERSE TAPER technology to ensure you have a more consistently square face at impact. A grip that’s most impactful, during the most impactful split-second in golf.

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