[Greatest Hits] Challenges in Online Qualitative Research with Dan Fleetwood of QuestionPro

Getting to Aha! with Darshan Mehta

Welcome to this Greatest Hits episode of Getting to Aha! Let’s relive Darshan’s conversation with Dan Fleetwood, President of Research and Insights at QuestionPro. Join them as Dan Fleetwood shares key moments from his career journey, offering insights into optimizing online survey responses and the role of online communities in market research. They explore how COVID-19 accelerated the adoption of online surveys and discuss the growing influence of atomic research. Dan provides expert advice on improving survey presentation and shares his vision for the future of online qualitative research.
As the President of Research and Insights at QuestionPro, Dan brings over 15 years of market research experience and a passion for how software empowers businesses to gather feedback and generate actionable insights. His tech career began early, recognizing the industry's rapid growth. Before joining QuestionPro, Dan was the Project Management Director at Pacific Market Research, leveraging technology platforms to enhance research efforts and drive better decision-making.
Key Takeaways
👉 Atomic Research Value - Atomic research creates a structured corporate taxonomy for managing user insights.
👉Insight Accessibility - Atomic research stores information for easy future access and long-term insights.
👉 Optimal Survey Length - A 10-12 minute survey is ideal; longer surveys need incentives and transparency.
👉 Atomic Research Implementation - Steps: Locate all qualitative data, allocate resources, and create ongoing processes.
👉 Survey Creator's Perspective - Ensure you'd be willing to take the survey you send out.
👉 Interactive Survey Design - Make surveys engaging with smiley rankings, thumbs-ups, images, videos, and progress bars.
👉 Avoid Respondent Fatigue - Surveys over 12 minutes lead to participant drop-off.
👉 Avoid Overcomplication - Don't overwhelm respondents with complex logic or difficult paths in your survey.
👉 Online Community Insights - Use online communities for quick, real-time market feedback and adjustments.
👉 Data CRM Question - "Most companies have CRMs for customers, but what about for their data?"
👉 Video Engagement - Incorporating videos can boost future online survey engagement.
👉 Heatmap Analysis - Interactive questions and heatmaps offer clear insights into respondent preferences.
Listen now!
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Connect with the Host and Guest Here:
Darshan Mehta on LinkedIn: linkedin.com/in/darshan--mehta
iResearch Website: iresearch.com
Dan Fleetwood on LinkedIn: linkedin.com/in/danfleetwood
QuestionPro Website: questionpro.com/

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Previous guests include: Kristin Luck, Shep Hyken, Whitney Dunlap-Fowler, Randy Krum, Gerard Ibarra, Jamie Flinchbaugh, Katie Anderson, Rebecca Brooks, Brooke Sellas, Dan Gingiss, Phil Irvine, Dan Fleetwood, Nicholas Zeisler, Katrina Noelle, Laura Beavin-Yates, Kalil Vicioso, Mo McKibbin, Bryant Leech and Louie Gravance.
Check out the 3 most downloaded episodes:

• Welcome to Getting to Aha!
• Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomes”
• The Simplicity of Leadership with Katie Anderson

If you are interested in joining Getting to Aha! as a guest, please complete this form: http://fame.so/ire-guest